Attitude enters a new era with major print redesign and podcast expansion

Attitude, the UK’s only nationally distributed gay print magazine and one of the world’s most influential LGBTQ+ media brands, today unveils a major brand evolution across print and audio – marking a new phase of premium positioning, audience growth and platform expansion.

The May/June 2026 issue (Issue 370) introduces a comprehensive redesign of the print product, alongside the launch of a flagship podcast franchise, Attitude Presents: Out with Suzi Ruffell.

A PREMIUM PRINT PRODUCT FOR A LOYAL, HIGH-VALUE FANDOM

First published back in 1994, Attitude remains the only gay magazine available in print in the UK, with a circulation of 36,777 and a readership of 144,900 (+7.4% YoY).

The redesign elevates the magazine’s physical and editorial proposition, introducing:

• A new premium format (226mm x 290mm) with enhanced production values, combining gloss and matt paper stock
• New editorial sections spanning Home, Tech, Gaming, Food and Drink and an expanded Travel and Theatre offering
• New columnists including agony aunt, celebrated performer and cosmic empath Myra DuBois.

The refreshed product offering reflects evolving audience expectations for premium, curated media experiences, whilst maintaining Attitude’s long-standing authority within LGBTQ+ culture.

Audience loyalty remains a defining strength, with 54% of readers engaging with the brand for four years or more, alongside a highly engaged digital fandom.

SUSTAINED DIGITAL GROWTH ACROSS GLOBAL AUDIENCES

Attitude continues to scale its digital footprint, delivering strong year-on-year growth across channels.

The redesign elevates the magazine’s physical and editorial proposition, introducing:

• Annual unique users increased by 32.5% (4.24m vs. 3.20m)
• Annual page views grew by 25.7% (6.81m vs. 5.42m) despite AI-influenced web traffic decimation across the industry
• Monthly unique users (March YoY) increased by 45%
• Monthly page views (March YoY) increased by 33%

This growth is driven by a global audience mix, with:

• 41% USA
• 40.9% UK
• 18.1% Rest of World (covering Europe, Australia and Southeast Asia)

Attitude’s digital-first magazine, Attitude Uncut (launched November 2025), has further propelled reach via Apple News+, now delivering:

• 133,652 monthly active users
• 76,368 subscribers
• A total monthly reach exceeding 2.1m

EXPANDING INTO AUDIO: A FLAGSHIP PODCAST FRANCHISE

As part of its platform expansion, Attitude launches Attitude Presents: Out with Suzi Ruffell - a reimagined award-winning podcast now positioned as a core brand franchise.

The new series, launched 1 May 2026, features:

• Filmed episodes for the first time, available on the Attitude magazine YouTube channel
• Weekly Friday releases across all major podcast platforms
• A high-profile guest lineup including Tia Kofi, Bradley Riches, Phil Dunning, Peter Tatchell, Farrel Hegarty and Dan Gillespie Sells

Across nine series, the podcast has already achieved over one million downloads and earned critical recognition from The Times, The Guardian and The i Paper.

The move into filmed podcast reflects Attitude’s strategy to extend its editorial voice into new formats, deepen audience engagement, and create scalable commercial opportunities across video, social and branded content.

EDITORIAL HIGHLIGHT: KIERON MOORE COVER FEATURE

The May/June issue is fronted by Boots actor Kieron Moore, who discusses his role in the forthcoming Blue Film, alongside themes such as straight privilege and the importance of being an LGBTQ+ ally, continuing Attitude’s legacy of culturally resonant and provocative editorial.

CLIFF JOANNOU, EDITOR-IN-CHIEF, ATTITUDE: “This redesign marks a significant evolution for Attitude - not just in how we look, but in how we are serving our audience across platforms. As the only national UK gay magazine still in print we’re investing in a new premium format, as well as expanding on digital reach through our recently launched digital first magazine Attitude Uncut, and building out formats such as podcasting.

“Along with affirming our commitment to being the leading brand in LGBTQ+ media, our three live events - the Attitude 101 every February, the Attitude Pride Awards on 3rd July, and the Attitude Awards on 7th October - continue to be the premium tentpole moments of the queer British calendar. As the mediascape continues to evolve, Attitude continues to lead the conversation around LGBTQ+ culture globally.”

SUZI RUFFELL ON THE PODCAST LAUNCH: “I’m so excited to share these conversations. I have been blown away by the stories and insight the guests share. I hope the audience enjoy listening to it as much as I enjoyed making it”.