ART19 offers listener-focused targeted ads across more than 200 podcasts

ART19 today announced that its targeted podcast marketplace now includes more than 200 series, from publishers like Headgum, Macmillan, Kast Media, The Paragon Collective, and Techmeme / Ride Home Media.

“Our best-in-class deterministic targeting means that ad buyers can craft personalized messages on a listener-by-listener basis,” said ART19's Chief Revenue Officer Lex Friedman. “We’re bringing the smarts and effectiveness of digital advertising to podcasts.”

Initially focused exclusively on hosting and dynamic ad insertion technology for enterprise publishers, ART19 expanded its focus to include providing direct monetization for its hosting customers earlier this year, with the hiring of Chief Operating Officer Korri Kolesa and Friedman, both formerly of Stitcher/Midroll.

“Our advertisers appreciate that targeting means every listener hearing their ad is pre-qualified,” Kolesa said. “And listeners appreciate hearing ads that consistently feel relevant to them.”

“Headgum is pleased to be a launch partner in ART19's targeted marketplace,” said Headgum Co-Founder Marty Michael. “Working with a company that loves podcasts and values listener happiness is really important to us, and no one understands how targeted ads can live alongside live reads better than ART19.”

Currently invitation-only, ART19's targeted podcast marketplace matches advertisers with podcasts on a listener-by-listener basis, serving millions of impressions each month, using ART19’s Smart Audiences™ technology. Both brand and direct response advertisers have seen early success since ART19's marketplace officially launched in April.

Advertisers can target ART19 podcast listeners across thousands of segments, and the company offers targeting by show category and geography as well.

About ART19

ART19’s leading audio platform provides cutting-edge tools for on-demand hosting, distribution, ad serving, and audience measurement. At the intersection of publishers and advertisers, the company powers hundreds of millions of podcast downloads every month for the industry’s largest shows. ART19 enables publishers to manage all content and ad operations in one place, offering best-in-class targeting capabilities, seamless integration with listening platforms and a flexible infrastructure to continuously enhance revenue opportunities for its clients. ART19 equips advertisers with services to reach audiences through smart targeting and custom ad creative capabilities.