Australian podcast advertising investment surges across key industries in Q3/25
Investment in podcasting continues to increase throughout 2025 across key industries such as Food, Wagering, Investing, Energy and Health Services brands, as found in ARN’s iHeart and Magellan AI Q3 report on podcast advertising in Australia.
ARN’s iHeart and Magellan AI quarterly report provides trend-based insights that help brands understand how they can best engage with podcasts within their marketing strategies.
Trends over Q3 found that the majority of brands are keeping their ad creative to 15-30 seconds, preferencing mid rolls, with a goal to increase brand awareness. Ad loads were up compared to the same timeframe last year, highlighting how brands are continuing to recognise the value of investing in podcasts.
In terms of genres, Educational, News and Kids & Family podcasts had the highest share of ad airtime this quarter.
Entain Group was the top advertiser across podcasts for Q3 2025 and advertised across a range of local and international shows such as Hello Sport, Tradies and Alpha Blokes in the leadup to the AFL and NRL Finals.
The full Top 10 advertisers for Q3 2025 were:
- Entain Group
- Westpac
- BetterHelp
- Shopify
- Airbnb
- The Walt Disney Company
- Suncorp Bank
- Amazon
- Hyundai Motor Group
- Wise
Corey Layton, ARN’s Head of Digital Audio, said: “Podcasting’s growth continues to climb. This quarter saw brands across every sector doubling down, tapping into the medium’s unmatched attention and trust. Marketers too are becoming increasingly sophisticated in how they craft campaigns that sound native to the content, connect emotionally and cut through in the moments when listeners are most engaged.”
The full report is available here.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.