American Public Media Partners with Magellan AI to Bring Attribution and Audience Insights to Advertisers

American Public Media (APM), one of the nation’s largest public radio and podcast networks, announces an exclusive partnership with Magellan AI, the leader in audio intelligence, analytics, and measurement, to provide real-time attribution and audience analytics to advertisers. APM’s adoption of Magellan AI’s robust measurement tools brings a new era of transparency and actionable data to the public media sector, giving advertisers clarity into campaign effectiveness previously found only within major commercial platforms.

This partnership underscores APM’s dedication to advancing how public media connects advertisers to audiences. APM’s integration of Magellan AI signals a major shift, giving advertisers precise, real-time insights without additional costs. Campaigns can now be measured with a degree of accuracy that enables clients to understand the impact of their investments and target their messaging as effectively as in commercial media spaces.

“With Magellan AI’s attribution capabilities, APM is redefining the role of public media in the digital age,” said Thomas De Napoli, vice president of revenue strategy at American Public Media Group. "This partnership unlocks a level of audience insights that are competitive with other tech and media giants, equipping our advertisers to make better data-informed decisions. By bringing this technology to our clients, we’re not only enhancing the transparency of campaign impact but also affirming the distinct value of placing messages in a trusted, brand-safe environment—a cornerstone of APM’s commitment to quality and innovation.”

“Our collaboration with APM marks a significant step forward for advanced measurement of public media,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI. “APM’s commitment to investing in industry-leading technology alongside its award-winning public radio programming and podcast content aligns perfectly with our mission to provide the most accurate, reliable, and actionable insights in audio advertising.”

"APM’s multi-year digital transformation strategy is reshaping what public media can offer today’s media buyers,” said De Napoli. “From implementing our Smart CPM strategy—a proactive approach to modernizing digital sales capabilities that provides actionable insights and streamlines campaign management — to engaging cutting-edge attribution technology, APM is meeting the evolving needs of advertisers with solutions that prioritize insight, accountability, and measurable impact. In today’s crowded media landscape, this partnership exemplifies how public media can evolve alongside commercial platforms, while remaining committed to its core values of quality, integrity, and trust.

For more information about American Public Media and Magellan AI, visit americanpublicmediagroup.org and magellan.ai.

About American Public Media Group

American Public Media® (APM) is the national programming and distribution division of Minnesota Public Radio® and reaches nearly 16 million listeners with 1,000 public radio stations and over 400 commercial stations nationwide each week. APM is one of the largest producers and distributors of public radio programming in the world, with a portfolio that includes BBC World Service, Marketplace®, and the leading classical music programs in the nation. APM Studios, a division of APM, offers a diverse array of podcasts featuring the best in food, culture, entertainment, business and investigative journalism. For more information on APM, visit americanpublicmedia.org. Source: Data are copyright Nielsen Audio, Nationwide DMA data, Persons 12+, Spring ‘23.

About Magellan AI

Magellan AI is the all-in-one platform for podcast advertising intelligence, media planning, and measurement. Magellan AI has created the world’s largest database of podcast advertising data, covering over 50,000 podcasts. Advertiser and agency media buyers rely on Magellan AI’s podcast media planning and measurement platform to discover, connect with, and analyze the performance of podcasts, streaming audio, and YouTube. Publishers trust Magellan AI to grow ad sales with intelligence and performance measurement, drive content acquisition, and streamline ad ops. Learn more at https://www.magellan.ai.