Audible debuts two new originals from Ant Middleton
PRESS RELEASE — February 25, 2020
London, UK—Audible, the world’s leading provider of spoken-word entertainment, announces two new, exclusive audio projects from former British Special Forces soldier, Sunday Times bestselling author, documentarian and adventurer Ant Middleton.
In Mind Over Muscle: Journey To The Finish Line podcast, Ant is joined by Mara Yamauchi (Britain’s second fastest female marathon runner of all time) and Dr Josephine Perry (Founder of Performance In Mind) as they look to better understand whether running a marathon can improve your mental health. Having assembled a team of first-time marathon runners, who are not only looking to conquer 26.2 miles, but also improve their wellbeing and resilience in the face of adversity, Ant and his team set out to explore whether a marathon mindset can help to improve emotional health. Can Ant successfully mentor the runners, to the finish line and beyond?
Episodes of the Mind Over Muscle: Journey To The Finish Line podcast release fortnightly, episode one is available to download now exclusively at www.audible.co.uk/run.
In Mind Over Muscle: The Four Pillar Plan, Ant will guide listeners through the four tenets of his Mind Over Muscle philosophy – It Starts With You, Taking Ownership, Acknowledging Your Emotions and Integrity. Over six-hours, Ant shares insights about what each pillar means to him, discussing the experiences and ideas that have formed his outlook on life. Mind Over Muscle: The Four Pillar Plan includes a 28-day challenge which invites the listener to complete a handful of tasks which will help them build a more positive mind-set.
Mind Over Muscle: The Four Pillar Plan will be available to download in full from 30th April 2020 exclusively at www.audible.co.uk.
Ant Middleton, host of Mind Over Muscle and creator of Mind Over Muscle: The Four Pillar Plan, said: “Mind Over Muscle is the story of my mindset. But it isn’t just my story. It’s your story too. In this podcast and new Audible Original, I have a direct line to you. We’re going to talk through the changes you need to make in your life to get you through your challenges and achieve your goals. This is your story, your journey; the future starts with you.”
Commissioned by Harriet Poland, Audible secured worldwide English language audio rights to the Mind Over Muscle: Journey To The Finish Line podcast and Audible Original Mind Over Muscle: The Four Pillar Plan from Amanda Harris, Director of Publishing at YMU.
Sean McManus, Senior Director of Business Affairs at Audible UK, said: “It’s easy to see why Ant connects so well in audio, given the depth of personality to his voice, the integrity of his message and the ease with which he communicates to anyone. It’s been a huge pleasure to develop this original audio project with him, bringing the methods of his Four Pillar Plan direct to listeners. Seeing the 28 day plan he’s devised for them, and the flair with which he’s used the particular strengths of audio, has been so exciting and we can’t wait to share it with our audiences.”
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