PodcastVideos.com Names Andrea Roten Business Development Executive

PodcastVideos.com has named Andrea Roten as Business Development Executive. Roten is a consultative sales and business development professional with more than 20 years of experience building strategic partnerships. She will focus on driving new revenue and client relationships.

“Andrea brings the kind of experience and perspective that can help us grow thoughtfully,” said Eric Howerton, Founder of PodcastVideos.com. “She understands how to build strong relationships, spot opportunity and help organizations move from conversation to action.”

Founded in 2022 and named a 2026 Arkansas Business of the Year finalist and 2025 Small Business of the Year by the Northwest Arkansas Business Journal, PodcastVideos.com has grown into a full-service video storytelling operation — helping higher education institutions, businesses, healthcare organizations, nonprofits and civic organizations build consistent presences through video and audio podcasts, YouTube shows and short-form social content. Two cornerstone client shows, Doing Business in Bentonville and Big Talk About Small Business, each surpassed 100 episodes in 2025.

Roten previously served in director-level talent and business development leadership roles at Walton Enterprises, Walmart Inc. and Deloitte Consulting. Roten is also the founder and CEO of WayPave, Inc., a hiring tech startup that uses a swipe-matching model to connect frontline employers and job seekers in seconds. Her career has been built around developing trusted relationships with senior stakeholders and driving organizational growth across complex, multi-sector environments.

“Andrea connects with people quickly, understands what matters to them and knows how to move a conversation forward,” said Bob Halstead, President of PodcastVideos.com. “She’s going to be a strong representative of this company as we continue expanding our reach.”

PodcastVideos.com operates a purpose-built studio at 5102 W. Pauline Whitaker Pkwy in Rogers, featuring multiple camera setups, broadcast lighting and professional audio for group and individual recordings. The company’s video-first model turns a single recorded conversation into a full publishing package — video episodes, audio podcast feeds, short-form clips, show notes and newsletter content — allowing clients to maintain consistent visibility without adding internal headcount.

PodcastVideos.com helps higher education institutions, businesses, healthcare organizations, nonprofits and civic organizations scale video storytelling through video and audio podcasts, YouTube shows and short-form social content. The company’s Rogers studio produces more than 50 shows per month. Learn more at podcastvideos.com.