Platform Media Brings in Senior Executive Producer, Alex Watson to Supercharge Growth at Leading Entertainment Label, Listen

Platform Media taps Alex Watson to drive Listen, their ambitious entertainment and TV label’s originals push - starting with The Buckleys, hosted by Clair and James Buckley.

Alex joins from Pixiu Podcasts, where he served as Head of Content, playing an instrumental role in shaping the company’s creative and commercial approach in his nine-year tenure. Having led a high-performing creative team, Alex developed a string of standout series with top tier talent, including Fearless with Trinny Woodall, Happy Mum Happy Baby with Giovanna Fletcher and Plot Twist for Sky.

Continuing his streak of taking entertainment formats to the next level, Alex is set to take the reins on the chart-topping Platform Media original, The Buckleys. Launched in November 2024, The Buckleys is the Spotify Top 10 Comedy podcast hosted by Clair and James Buckley, the latter best-known for his role as Jay in the The Inbetweeners. With no guests or gimmicks, the show has already racked up 7.2 million long-form plays across video and audio.

Beyond launching entertainment hits, Alex has carved out a strong reputation in the branded audio space, leading standout campaigns for major players including Audible, Spotify, The British Library, Penguin Books, NatWest, Virgin, Deezer, and BT Sport. He now brings that expertise, and a deep network of industry relationships, to Platform’s high-performing commercial team, who were recently recognised in The Drum Marketing Awards 2025.

Alex Watson says:

“Platform Media’s merger with Listen and Goldhawk Productions marks it out as a supergroup in the UK content landscape. I’m incredibly excited to join this team at a time of such momentum and ambition - to help shape the next wave of standout shows.”

Darby Dorras, Chief Content Officer at Platform Media, says:

“Listen have led the charge on premium entertainment formats, we’re thrilled to have Alex on board to support this next phase of growth. With a sharp commercial instinct and a deep understanding of the audio landscape, Alex will be instrumental in turning Listen’s hit original podcasts into powerful revenue drivers.”

Alex will Executive Produce on The Buckleys, as well as Listen’s growing slate which includes Olivia Attwood’s So Wrong It’s Right, Making A Scene with David Walliams and Matt Lucas and The Traitors: Uncloaked. Listen is one label under the Platform Media supergroup, which also includes their factual and fiction label, Goldhawk and their sports label, Folding Pocket.