Airwave to Launch Book Imprint with BenBella
Airwave podcast network has partnered with publisher BenBella Books to launch its own book imprint, Airwave Books, which will feature books by Airwave’s podcast and video content creators.
Airwave Books will acquire works of nonfiction in categories including history, business, science, wellness, finance, investigative journalism, entertainment, arts, and edutainment. The partnership allows the parties to develop book projects based on Airwave’s existing content, as well as original works. Airwave Books will be distributed by Penguin Random House.
Ben Mathis, Head of Content and Partnerships for Airwave, says “Our content creators are natural storytellers, and we are excited to help them expand their voice to print and audiobooks. BenBella shares our passion for content that makes us better, smarter people, and they bring unparalleled experience, editorial support, and marketing power to Airwave Books.”
"We’re excited to expand our reach through this partnership with Airwave! We love so many shows on their roster and look forward to bringing more exciting books into the world,” says Glenn Yeffeth, founder of BenBella Books.
About Airwave
With over 100 podcasts and 15 YouTube channels that receive over 90 million downloads and views per month, Airwave is the curated podcast and video network for the “constantly curious” listener. From history, arts, and science to wellness, kids, and business, Airwave partners with the shows that make us better, smarter humans. Airwave combines everything that podcasters love about being independent with all of the creative, strategic, and financial support of a podcast network. Airwave partners with select content creators to deliver audience growth, host-read and programmatic ad sales, paid subscriptions, and brand expansion into live events and other media. Visit www.airwavemedia.com for more information.
About BenBella
Founded in 2001, BenBella Books is a publishing boutique that aims to be the publisher of choice for a select group of authors who value personal attention, a partnership philosophy, flexibility, and a creative approach to marketing. Specializing in nonfiction books on popular culture, business, health, and nutrition, along with books on science, politics, and psychology, BenBella has four imprints including the BenBella line, Matt Holt Books, Smart Pop, and BenBella Vegan.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.