Airborne: 'Through the ears, into the heart' - a new agency launches in the Netherlands for branded audio
PRESS RELEASE — November 19, 2018 · 1.5 minutes to read
Utrecht, Netherlands—Airborne is a new agency that is fully dedicated to strategic voice and audio applications, on behalf of brands. Airborne is founded by the creative digital agency Born05, in The Netherlands. “With the emergence of voice, audio becomes an essential channel for brands to connect with consumers,” says Rogier IJzermans, CEO of Born05. “With Airborne we help brands find their own sound. In sound and content. ”
Airborne is led by Michiel Cremers as managing director and Marvin Jacobs as creative director. Cremers set up the audio branding department at the Dutch agency Massive Music and was responsible for international brands such as Philips, Heineken, UBS, and KLM. He knows how to make a brand sound recognizable and consistent, wherever you hear it.
“With the revolution that voice has started, brands have to think how they sound,” says Michiel Cremers. “Literally. For example, is the voice of your brand is masculine or feminine? But, above all, what is the content: what are you going to say? And at which moments? What feeling do you want to convey? Do you offer a service, give information or inspire? Good formats within the auditory domain that are of value to end-users, you have to distinguish yourself as a brand. ”
Marvin Jacobs worked for Born05 and developed branded podcasts for, among others, the Rijksmuseum and KLM, including the internationally acclaimed 'The Journey’. Jacobs: “From this project we’ve learned that you can connect with a large audience by telling great stories. On average 80 percent of an episode is listened to, almost half an hour. That is unprecedented in this age of fragmented attention.”
Born05 has a lot of experience with the design of customer journeys and the development of contact moments between brands and consumers, with valuable content. Michiel Cremers adds his experience audio branding. Cremers: “This creates a unique profile in the market. Inspirational smart speaker-content that makes you happy or touches you, is rarely made by brands. That’s why our motto is: through the ears, into the heart. ”
Learn more on the Airborne website.
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