Libsyn's AdvertiseCast Inks Exclusive Advertising Partnership with Two All-New Podcasts
This article is at least a year old
Liberated Syndication Inc. (“Libsyn”), the leading all-in-one podcasting platform for creators and advertisers, today announced an exclusive advertising deal between Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters, and two new podcasts: “ReversABLE: The Ultimate Gut Health Podcast” and WRAL’s “The Killing Month August 1978.”
“Health and true crime podcasts are surging in popularity among listeners, and our exclusive additions of ‘ReversABLE: The Ultimate Gut Health Podcast’ and ‘The Killing Month August 1978’ offer advertisers two powerful channels to engage with these highly engaged audiences,” said Trevr Smithlin, Head of Publisher Relations at Libsyn’s AdvertiseCast.
“ReversABLE: The Ultimate Gut Health Podcast,” hosted by Josh Dech, explores the profound connectionbetween gut health and overall well-being. Scientific research suggests that many diseases may originate in the gut, and a majority of leading causes of death in the U.S. stem from chronic inflammatory conditions influenced by lifestyle and nutrition. In this podcast, Dech interviews renowned doctors and health experts to uncover the secrets of maintaining good health and understanding the pivotal role of the gut in our overall wellness journey.Discover how to stay healthy and unlock the mysteries of your gut.
“Partnering with Libsyn’s AdvertiseCast is an exciting milestone for us as it opens up new avenues to elevate 'ReversABLE: The Ultimate Gut Health Podcast’ and embark on an exciting new chapter in our podcasting journey,” said Josh Dech, Holistic Nutritionist, ReversABLE: The Ultimate Gut Health Podcast.
In WRAL’s gripping true crime podcast that kickstarted this summer, “The Killing Month August 1978,” hosted by Amanda Lamb, listeners delve into the harrowing events surrounding the Johnston Gang. The story starts with the brutal murder of Robin and the attempted murder of Bruce Junior, illuminating the chilling reality of this criminal syndicate. As investigators piece together the puzzle, they uncover a horrifying truth: August 1978 witnessed a series of ruthless killings orchestrated to silence those connected to the gang, particularly familymembers who had dared to defy their code of silence. This podcast unravels a web of secrets, crime, and the unbreakable bonds within a deadly underworld.
“Collaborating with Libsyn’s AdvertiseCast is a strategic move for us to monetize the incredible true crime story presented in 'The Killing Month August 1978.' We look forward to bringing this captivating narrative to a wider audience while creating new opportunities for advertisers to engage with our content,” said Anita Normanly, Director of Podcast Operations, Capitol Broadcasting Company.
Central to these partnerships is the integration of AdvertiseCast’s advanced advertising solutions into the “ReversABLE: The Ultimate Gut Health Podcast” and “The Killing Month August 1978” podcasts, encompassing both its host-read and Automatic Ads offerings. This allows the podcasts to seamlessly integrateprogrammatic ad revenues into their host-read programs. By leveraging AdvertiseCast’s advanced technology, “ReversABLE: The Ultimate Gut Health Podcast” and “The Killing Month August 1978” will deliver targeted ads that resonate with their audience, thereby enhancing engagement and overall effectiveness.
Libsyn’s AdvertiseCast empowers brands to effectively target and reach a fast growing and coveted podcast audience and helps creators to monetize their audio and video content. The marketplace combines an industry-leading ad buying and management platform with full-service capabilities that makes it easy for podcast advertisers to initiate and manage highly targeted and measurable campaigns, while providing maximum return for creators.
For more information or to advertise on “ReversABLE: The Ultimate Gut Health Podcast” and “The Killing Month August 1978,” please reach out to sales@advertisecast.com.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.