Subscribe by email, free
Your daily briefing for podcasting and on-demand

Libsyn Unveils July 2022 Podcast Advertising Rates

Press Release · Pittsburgh, PA, USA ·

Today, Liberated Syndication Inc. (“Libsyn”), the leading ‘Podcasting As A Service’ platform, announces its July 2022 Podcast Advertising Rates, including the highest CPM categories.

“The average podcast advertising CPMs for ad inventory sold through Libsyn’s AdvertiseCast continues to generally be decoupled from the economy,” said Dave Hanley, Chief Revenue Officer at Libsyn’s AdvertiseCast. “This relative stability is a testament to the fact that once brands become podcast advertisers, they tend to stay with the medium because of its effectiveness in engaging a diverse, educated, and affluent audience at scale.”

The AdvertiseCast July 2022 Podcast Advertising Rates

Get the free Podnews newsletter for more like this.
Our privacy policy keeps your data safe.
(Fill this in now; you won’t lose your place!)

The following rates, which are denoted as cost per thousand or CPM, are published monthly by Libsyn’s AdvertiseCast, the industry’s premier podcast advertising marketplace that connects advertisers with podcasters. The Company released the figures to empower the two communities to readily monitor market pricing and provide greater insight into podcasting advertising as a monetization vehicle. The data is derived from actual sales data across AdvertiseCast’s network of 3,000 shows, including more than 240 exclusive podcasts like the new partnership with BiggerPockets, the leading real estate investing media network.

So far in 2022, AdvertiseCast has served over 900 million advertising impressions across podcasts in its marketplace.

For July 2022, the average CPM rate was $23.60 for a 60-second ad spot. That figure is down slightly from last month (June 2022 avg. CPM rate: $23.95) and up year-over-year (July 2021 avg. CPM rate: $23.43).

The three highest CPM categories in July based on delivered advertising were:

  • Technology: $28
  • Business: $24
  • Education: $23

Historical monthly CPM rates can be found on AdvertiseCast’s website at: www.advertisecast.com/podcast-advertising-rates.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

Get a global view on podcasting and on-demand with our daily news briefing