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Adthos partners with Sportradar to bring Dynamic Audio to life using up-to-the-minute Sports Data

Press Release · Amsterdam, Netherlands · via Wedel Software ·

From today, Adthos Creative Studio includes the ability to include real-time sporting data into dynamic audio ads and content thanks to a brand-new partnership with the world’s leading sports technology company, Sportradar. Existing users of the platform will be able to use the scheduling and results of major sporting events to create up-to-the-minute audio ads or content.

Sportradar collects and analyses sports data across 80+ sports, 500+ sports leagues and over 750,000 events a year globally. By partnering with Sportradar, Adthos Creative Studio has access to highly reliable data from sources such as NBA Basketball, UEFA football and World Rugby, to NASCAR, Tennis, Major League Baseball and much more.

In addition, Adthos Creative Studio now comes with dozens of pre-built templates featuring dynamic data from sports matches. These templates allow users to create audio ads and content at a moment’s notice, based on one of the 750.000 events that Sportradar covers, customizing the event, teams and the language or even personalizing it for the listener. Enabling advertisers and audio publishers to reach global audiences in their native languages, sharing up to the minute content that goes beyond what might have been previously possible – match reports, player information, play-by-play and more – in a way that is inclusive and accessible for all.

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Raoul Wedel, CEO of Adthos says: “When creating dynamic audio ads or content for broadcast, you need the highest reliability of data – and when it comes to sports data, that means Sportradar. As the world’s leading sports technology company, they are the perfect partner for Adthos. This collaboration allows us to support our users in real-time ad and content creation using the latest data from major sport events, alongside the latest in AI and synthetic voice technology.”

Adthos Creative Studio, part of the Adthos Ad Sales Platform, is the only end-to-end audio production tool that uses synthetic voices to create audio advertising that can be delivered directly into broadcast playout systems or ad serving technologies.

Curious about what it can do? The makers of Adthos have created a special showcase to allow everyone to experience the possibilities for themselves.

This is a press release from Wedel Software which we link to from Podnews, our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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