AdsWizz extends agreements with SoundCloud and Sonos to exclusively represent their audio advertising inventory across Europe
Today, AdsWizz announced the renewal of two long-standing exclusive sales representative agreements in Europe. AdsWizz will continue to be the exclusive sales representative for SoundCloud’s audio advertising inventory in 14 European markets (Germany, France, Netherlands, Belgium, Ireland, Italy, Sweden, Denmark, Spain, Switzerland, Austria, Portugal, Finland, and Norway); AdsWizz also has non-exclusive access to SoundCloud’s video and display inventory. AdsWizz will also continue to be the exclusive sales representative for Sonos’s audio advertising inventory across Europe.
AdsWizz and its regional sales representatives will serve advertisers seeking to reach SoundCloud’s young, highly engaged, and diverse audience across audio and video. The renewed advertising relationship, dating back to 2021, will give buyers continued access to SoundCloud’s growing European audience and premium audio inventory. SoundCloud will continue to leverage AdsWizz’s technology, including its programmatic marketplace and innovative ad-tech solutions. The renewal gives advertisers continued access to SoundCloud’s global community of over 50 million global users and 40 million creators.
“We’re happy to renew our partnership with AdsWizz this year, marking another step in SoundCloud’s continued investment in growing its advertising business across Europe. As the platform continues to shape music and culture globally, we remain focused on creating innovative opportunities for brands to connect with highly engaged audiences in authentic and impactful ways,” said Patricia Claper, Senior Manager, International Ad Partnerships at SoundCloud.
AdsWizz’s renewed relationship with Sonos, dating back to 2022, will continue to give advertisers access to millions of engaged listeners of Sonos Radio across Europe, offering buyers advanced targeting and ad tech capabilities
“We are thrilled to renew our agreements in Europe with two of our premium partners, SoundCloud and Sonos,” said Paul Brown, VP, European Business and Operations, AdsWizz. “These deals will give brands a powerful way to reach engaged, diverse audiences across Europe, backed by our contextual targeting, measurement, and ad tech capabilities.”
About AdsWizz
AdsWizz Inc., a subsidiary of SiriusXM, is the technology engine powering the monetization of audio content worldwide. A pioneer in the space, AdsWizz provides publishers and independent content creators with the tools they need to scale their audio business, while offering marketers innovation at scale, allowing them to connect with audiences globally. From radio, streaming, and podcasts to dynamic ad insertion, advanced programmatic, contextual targeting, and first-to-market audio ad formats, only AdsWizz seamlessly connects an entire ecosystem of audio buyers and sellers with the click of a button. To learn more about AdsWizz, visit adswizz.com.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.