Adelicious Grows Sales Team Following Strong Start to 2025

Adelicious has strengthened its commercial team with two new senior hires, appointing Liam Robinson and Antonia Digby as Agency Sales Directors to help lead the growing sales division of the UK’s leading independent podcast hosting platform.

Liam Robinson joins Adelicious with over a decade of experience in advertising sales, including nearly five years specialising in podcasts. He has held roles at The Athletic, Acast and Octave, taking to market a wide range of shows across multiple genres. In his new role, Liam will be responsible for leading relationships with both group and independent media agencies, with a focus on strengthening brand visibility of Adelicious’s portfolio in market.

“Having worked with Adelicious over the years, it’s no surprise to see the growth they’ve had in such a competitive space,” said Liam Robinson, Agency Sales Director at Adelicious. “I’m really excited to get stuck in and make an impact.”

Antonia Digby also brings deep experience across both audio and agency-side partnerships. Most recently Content Director at Wavemaker, Antonia has previously held roles at Absolute Radio and Global Radio. At Adelicious, she will focus on helping brands maximise the creative and commercial opportunities within the podcasting space.

“I’ve spent years working in partnerships across both radio and the agency world, so I’ve seen just how powerful audio can be when it comes to connecting audiences,” said Antonia Digby, Agency Sales Director at Adelicious. “ Lately, there has been a huge shift in how brands approach podcast advertising and it’s been exciting to help guide that journey. I am happy to now be joining the team at Adelicious. It’s a great time to be in the podcast space and I’m looking forward to helping more brands tap into its potential"

The appointments come off the back of a strong start to 2025 for Adelicious. This has included several major new client wins, including Avalon’s shows Frank Off The Radio, chart-topping podcast Sha**ged.Married.Annoyed. And Russell Howard’s Five Brilliant Things, new partnerships with leading publishers Hearst and Immediate Media as well as production house Lock It In Studio. The growth reflects Adelicious’ expanding presence both in the UK and internationally, particularly across the US market where a significant share of its audience now resides.

Gemma O’Brien, Head of Sales at Adelicious, added: “Antonia and Liam are fantastic additions to the team. Not only do they both have extensive experience, they also have a clear passion for audio and a deep understanding of how to connect brands with audiences. Their expertise will help Adelicious continue to grow and build on a strong few years, whilst delivering real value to advertisers and creators alike.”

The two new hires form part of a wider period of expansion at Adelicious. Other recent additions also include Katie Wilson, who joined as Project Manager, and Harriet Skillington as Planner, reflecting the company’s continued investment across the business as it scales.

For more information, visit https://www.adelicious.fm.