Adelicious Signs Slate of Established Fans’ Favourites to Kick Off 2024

Adelicious, the UK’s leading independent podcast hosting and monetisation network, has signed a slate of already well-established shows aimed at a cross-section of listeners across sports commentary, current affairs, psychology and history.

The new signings include The Declutter Hub and Growth Mindset Podcast for fans of popular psychology and wellbeing content, the award-winning Media Storm and Gavin Esler’s This is Not a Drill. Sports enthusiasts can also look forward to WWE’s biggest UK fancast Gorilla Position and listen to three of golf’s most popular voices Andrew Cotter, Eddie Pepperell and Iain Carter’s as they host The Chipping Forecast.

Adelicious distinguishes itself within the industry through its boutique, invite-only approach, offering a unique customised approach to creators. This approach led, in 2023, to a significant 314% rise in network listens as the company continues to attract new, exciting and diverse talent within the podcasting industry as well as much-loved fans’ favourites.

Craig Eastwood, Commercial Operations Director at Adelicious, said: “These new shows are already well-established, coming from top-tier content creators, so they are always looking for ways to keep shows fresh and interesting for their listeners. We already have lots of plans in place to help them grow their audience and develop great brand partnerships to ensure they see positive, impactful results with us here at Adelicious.”

Mathilda Mallinson, Co-host of Media Storm said: “Upon meeting with Adelicious’ founders, the network instantly felt like the right home for Media Storm. Our show exists to lift diverse voices through rigorous journalism, so it’s important we find partners who care about its social value as well as its economic one. We love Adelicious’ personalised and passionate approach and are excited to build together as a team. At Media Storm, we’re constantly assessing how to keep the show cutting edge - this exciting new partnership promises an unmissable Season 4!”

Adelicious’ new slate of shows join illustrious company including Apple’s most popular UK podcast of 2023, The Diary of a CEO alongside names including Wellness Unpacked with Ella (Deliciously Ella), Short History Of, Socially Distant Sports Bar and The Motherkind Podcast.