Gemma O’Brien and Lora Elliott Promoted Into Adelicious Senior Leadership team

Adelicious, the UK’s leading independent podcast hosting and monetisation network has announced the promotion of Gemma O’Brien and Lora Elliott to the Senior Leadership Team.

Gemma (right), previously Adelicious’s Agency Sales Director, has been promoted to Head of Sales. Gemma joined Adelicious in September 2022 from Social Chain where she held the role of Agency Director.

Whilst Lora (left), who joined Adelicious from the RadioWorks group in October 2021 as Lead Media Manager, will now be responsible for overseeing all campaign set up and delivery across the network as Head of Campaigns.

In their new roles and as members of the Senior Leadership Team, under CEO Andrew Goldsmith and alongside Commercial Operations Director Craig Eastwood, Gemma and Lora will help lead the commercial side of the business, driving overall business strategy, focusing on market expansion, revenue growth, and strengthening both client and agency relationships.

Additionally, Eve Clarke, who joined the business as a Campaign Executive in January 2023, has been promoted to Senior Campaign Executive.

Founded in 2020, Adelicious has rapidly expanded its reach. In 2023, the platform achieved a staggering 314% increase in network listens, culminating in a sevenfold

growth over the past two years. Adelicious has also cemented its presence both in the UK and internationally, especially in the United States, where it attracts a significant portion of its audience.

Andrew Goldsmith, CEO at Adelicious, said: “Since joining, Gemma and Lora have been pivotal to our success and their promotions to the Senior Leadership Team are well-deserved. Their strategic capabilities, client relationships and market intelligence have driven significant growth and strengthened our position as the UKs leading independent podcast hosting and monetisation network. We are confident that their leadership will continue to propel Adelicious forward, ensuring our ongoing expansion and success in the podcasting industry.”

Gemma O’Brien, Head of Sales at Adelicious, said: "I am honoured to take on the role of Head of Sales at Adelicious. Adelicious’s achievements have been fantastic in only a few, what have felt like very quick, years and we have lots of exciting things in the pipeline for 2024. I am really looking forward to working with Andy and the rest of the team to continue achieving great things for the business, both here in the UK and internationally.”

Lora Elliott, Head of Campaigns at Adelicious, added: “Being a part of the Adelicious team has been incredibly rewarding so far. I look forward to working with the rest of the Senior Leadership team and the wider business to continue to solidify our position in not only the UK podcasting industry but also further afield.”

Adelicious is home to a suite of popular commercial podcasts including Wellness Unpacked with Ella (Deliciously Ella), Short History Of, Paper Cuts and The Motherkind Podcast. For more information, visit https://www.adelicious.fm/