Free academy for the next generation of audio creators launches: Accent launched globally
ACCENT is a new podcast and radio production service designed for the modern media era – blending deep editorial expertise with sharp strategic thinking.
Concurrently launching: the Accent Academy – a free, one-year development programme giving emerging creators the tools to build smarter formats, stronger shows and standout storytelling – with 100% IP retained.
Founded by James Brownlow – former audio lead at UK & EUROPE giants like Global, Bauer, and Wireless/News Corp – ACCENT brings over 30 years of experience in content development, talent coaching, and audience growth across major audio markets.
“Accent is that shift in tone or meaning that makes something land differently – and with real impact. That’s what we’re here to do in a busy audio market. Whether we’re creating originals or supporting in-house teams, we help work cut through with clarity, confidence and class.”
The Accent Academy is open globally now, and will offer a small number of selected creators 12 months of free, high-impact support, including: format labs & content clinics, audience and platform strategy, editorial innovationsupport, leadership & creative coaching.
“Helping people find their format, grow their audience, and realise they’ve built something meaningful – is not only really important but is what we love doing.”
From its Manchester HQ, ACCENT is already working with UK & Irish media companies to future-proof their audio strategies. How to integrate AI tools without losing the human core of storytelling is also a focus of the service.
“AI is still a blind spot for many. At ACCENT, we help teams excel in human collaboration – and thrive in human-centred AI environments. Great audio starts with people, not just prompts.”
With active collaborations across the UK, Ireland, and connections in Australia, Canada and the UAE, ACCENT is built for cross-border storytelling in today’s global audio ecosystem.
To apply to the ACCENT Academy or explore partnership opportunities, visit the ACCENT website.
This is a press release which we link to from Podnews, our daily newsletter about podcasting and on-demand. We may make small edits for editorial reasons.