Acast Launches 'Acast Your Vote' Campaign To Encourage Voting in the US Presidential Election

Podcast powerhouse Acast is running “Acast Your Vote,” a new non-partisan campaign to encourage voter participation in the 2020 United States Presidential Election.

People listening to Acast podcasts across any podcast player in the US will now hear brief audio messages recorded by Acast podcasters. In the messages, podcasters remind listeners to check their voter registration status at Vote.org, encourage them to register to vote, and offer their own recommendation of a political podcast to help stay informed with the latest news.

Participating podcasters include talent from Pantsuit Politics, HISTORY This Week, Hollywood Crime Scene, Fat Mascara, PANTS with Kate and Leisha, and more.

Acast, which has more than 20,000 podcasts in its global portfolio, is running the campaign across the majority of its network — with audio messages dynamically inserted into podcasts being listened to by US listeners, as determined by geolocation data.

Acast will also be sharing audiograms from podcasters and various posts on Instagram and Twitter to encourage listeners to vote and tune into resources highlighting the importance of voting.

“Podcasting in the US has played such a big part in democratizing vital conversations around culture and politics, allowing people from all walks of life to participate and to be heard,” said Tess Neudeck, US Marketing Manager at Acast. “We wanted to do something for the election that would reflect that spirit — using our platform to highlight podcasts throughout the political landscape, and encouraging people to play a part in writing the next episode of this country’s story by casting their vote.”

The audio messages began running in early October and will continue up until Election Day.