TED Audio Collective Taps Acast as Ad Sales, Hosting, and Distribution Partner

Acast, the world’s largest independent podcast company, today announced a new partnership with the TED Audio Collective. Under the terms of the deal, Acast is the exclusive ad sales, hosting, and distribution partner for the brand in all regions outside of Australia and New Zealand.

The TED Audio Collective is home to 26 hit podcasts across business, tech, health and wellness, and a variety of other genres. Each year the network garners 176 million listens globally through popular titles such as TED Talks Daily, How to be a Better Human, TED Business, TED en Español and more.

“The TED brand is synonymous with excellence and is a known destination for the curious. The addition of the entire TED Audio Collective to Acast brings a massive and highly engaged global audience – and importantly monetizable listens –for advertisers around the world to connect with,” said Acast CEO Ross Adams.

According to Podcast Pulse, a recent report from Acast and Dentus with Edison Research, 92% of podcast listeners tune in to podcasts to learn more about specific topics. Additionally, 80% listen to niche podcasts with content made for people with specific interests. Among these niche podcast listeners, 94% have taken action after hearing a podcast ad.

“At TED, we are dedicated to discovering, debating and spreading ideas that spark conversation across our global network,” said Alan Seiffert, Head of Global Business Development at TED. “With Acast’s leading ad tech tools and partnerships, we’re confident that this partnership will help to continue to scale the TED Audio Collective around the world.”

To learn more about the TED Audio Collective and how to begin advertising across these and other Acast podcasts, please contact sales@acast.com.