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Acast Australia releases Sounds Smart report

PRESS RELEASE · Sydney NSW, Australia ·

Acast, Australia’s biggest creator-first platform for hosting, monetising and distributing podcasts, saw an incredible reaction to podcasts in 2020, growing listens to its content in Australia by 54%, with a 144% increase in the number of podcasts joining its platform globally. As a preferred advertising channel, Acast Australia has recorded a 200% increase in ad revenue year on year since 2017.

Now together with research agency The Lab and Nature, Acast surveyed over 2,500 Australians of which 1,000 are active podcast consumers. The research will help establish the current state of play when it comes to audio and podcasting in Australia.

The findings reveal:

“There’s no question that podcasts have carved out a unique, influential and sizable space in the audio landscape in Australia,” said Henrik Isaksson, Acast’s Managing Director for Australia and New Zealand. “We know podcasting has become a vital part of consumer life, and a channel considered in all marketing strategies for brands. But now this has been further cemented by the first-hand research we’ve conducted with the Australian public – further positioning podcasting as a medium that now provides fantastic reach and very effective advertising opportunities.”

Acast Marketplace, the podcast buying platform globally that connects advertisers and podcasters also allows for an in-depth look at advertising spend. Data shows a record-shattering year for Acast, recording a 40% global growth in the number of new advertisers, solidifying podcasts’ position as a valuable channel.


This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions.

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