Acast launches in Mexico
PRESS RELEASE — February 27, 2020
Mexico City, Mexico—Acast today announces its expansion into Mexico. Acast in Mexico will be led by Sergio Domínguez, former Corporate Sales Director for Publimetro, who has been hired as Acast’s Managing Director. He will work closely with Brian Danzis, Acast’s recently appointed Managing Director, Americas, who was formerly Global Head of Video and Live Events at Spotify.
Powering creators, listeners and advertisers everywhere, Acast has responded to a growing appetite for podcasting in Latin America by launching in Mexico City, with the mission to become the region’s go-to podcast company.
Co-founded in Sweden in 2014, Acast is a sustainable and open podcast ecosystem, dedicated to podcast industry growth and advancement — providing innovative tools that support all creators, from independent podcasters through to globally recognized publishers.
According to a recent Reuters report, 57% of the Mexican population listened to podcasts in the last month. Acast has recognized the rapidly growing popularity of podcasts and has chosen to invest in the region, with plans to make Mexico a major player in podcasting globally.
Sergio Domínguez, Managing Director, Mexico, at Acast, said – “Mexico is a fresh and dynamic market that is starting to show a significant interest in podcasts. At Acast, our unique ability to address every need for both independent podcasters and publishers – including hosting, distribution, marketing, measurement and monetization – paired with our rich experience and love of audio, means we’re able to bring innovative and tailored solutions for podcasters, advertiser and listeners — the likes of which have never been available before in Mexico.”
With more than 180 million total listens per month across its global network, Acast’s 10,000 podcasts include publishers Vice, Vogue, BBC and The Guardian, and the company recently added Mexican podcasts Historias Perdidas, Dos Nombres Comunes, Ellas Ahora and Señales Podcast to its network of shows.
Speaking of Acast’s expansion into Mexico, Oscar Escárzaga host of Señales Podcast said - “It’s been an exciting experience to start a podcast from scratch in a new market like Mexico. Being part of Acast has put us on the map, giving us the possibility to improve even further and to offer more and better content to our ever-growing community”.
His podcasting partner, Pepe Pérez, added - “We’re just two guys talking about subjects we like. Acast is now giving us the opportunity to make a living from it. A dedicated team of experts in the advertisement industry is making a world of difference to us.”
Acast will be hosting a seminar at AdWeek LATAM on Wednesday, March 4, at 5:20 pm, where it will introduce itself to Latin America and share plans of how it will support the Mexican podcast industry.
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