Acast launches voice app for the Google Assistant in Sweden

Stockholm, Sweden—Acast - the world’s leading digital audio and voice technology company - today announces the launch of a new voice app for the Google Assistant in Sweden on Android and iOS.

The development comes as Acast looks to make discovery of and listening to podcasts even more seamless. Developed using the Actions on Google platform, the voice app will allow podcast listeners in Sweden to discover and listen to shows via the digital voice assistant. By using simple commands from “Ok Google, talk to Acast” to “Ok Google, ask Acast to play the Filip & Fredrik podcast” people will be able to access their favourite shows easier than ever before. Through the integration, discovery of podcasts will also become even richer, as using Acast via Google Assistant will allow people to explore categories of shows, and will also recommend podcasts based on the user’s listening habits. Furthermore, a truly hands-free listening experience will become a reality. For those wanting to listen to podcasts on-the-go, the Google Assistant will allow people to use Acast via voice only.

Acast CEO Ross Adams says: “As the popularity of audio on demand continues to grow rapidly - especially in Sweden - the natural goal for us is to ensure that our existing and potential listeners can access their podcasts via Acast as easily as possible. Our new voice app for the Google Assistant means that listening to new episodes, or finding whole new shows to get into is easier than ever before. We can’t wait to see how it helps improve people’s podcast discovery.”

The Acast functionality for Google Assistant will be rolled out from today (August 15) initially in Swedish, supporting the launch of Google Assistant in Sweden. Acast then plans to extend development to cover more languages globally.