Acast Launches In Germany
PRESS RELEASE — July 11, 2019
Berlin, Germany—Acast, the world’s largest podcast company, today announces its launch in Germany. Stefan Zilch has been appointed as regional managing director to drive the development of Acast’s offering to podcasters, listeners, publishers and advertisers in the region. The opening of the Acast office in Berlin sees the company establish its tenth location, following the launch of Acast France earlier this year, and comes after its successful funding round of $33 million in investment in Autumn 2018.
Most recently, Zilch oversaw the launch of Spotify in Germany in 2012 and was instrumental in establishing the company in the region in the following years. He said: “The podcast industry is developing so quickly around the world, and I look forward to leading Acast into the German market as part of such a strong global company. In Europe, we’ve already paid out over 50 million Euros to podcasters and publishers since Acast began. Whilst the German market is still a way behind the likes of the US - where advertising revenues are in the hundreds of millions - the general acceptance of advertising around podcasts is really high here, as recent studies have shown. Our goal is to inspire publishers and advertisers alike to embrace podcasts, and make Acast the leading podcast company in Germany.”
Ross Adams, CEO of Acast said: “The German market has such great potential as a burgeoning podcast scene. Stefan has vast experience and a strong network within the media, audio and advertising industries, and is the ideal leader for such a strategically important market for us.”
The launch of Acast Germany follows a highly successful first half of the year for the company which included the acquisition of US podcast technology company Pippa, the launch of a new groundbreaking paywalled content tool for publishers called Acast Access, as well as increasing its network of podcasts to over 7,000.
Acast is the world’s largest podcast company. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, Griefcast, Off Menu, David Tennant Does A Podcast With, The Adam Buxton Podcast, Sanspants Radio, Alice & Bianca, Watch What Crappens and Varvet as well as those of publishers such as the Times, the Economist, Guardian, VICE and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 160 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish. Acast was founded by Karl Rosander and Mans Ulvestam together with co-founder Johan Billgren.
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