Acast invests in Ireland

Dublin, Ireland—Acast has launched on-the-ground operations in Ireland for the first time. The world’s biggest podcast company has seen a growing appetite in the region, with Acast shows including The Blindboy Podcast, The 2 Johnnies, It Galz and the Irish History Podcast reaching more than 1.1 million Irish listeners every week.

To further support this growth, Acast has opened its first office in Ireland — in Dublin — and has appointed Micheál Scully, ex-Googler and former Commercial Director at DoneDeal, as Key Account Director.

Acast has previously worked with partners to manage its Irish podcaster and advertiser portfolio, but will now operate directly to expand its offering to podcasters, publishers and advertisers in the region — and to support the wider development of the Irish podcast market.

Fully certified by the Internet Advertising Bureau (IAB) in line with its Podcast Measurement Technical Guidelines 2.0., Acast also provides complete assurance to Ireland’s podcasters and advertisers by measuring and reporting against the strictest, most accurate guidelines.

Scully has 15 years’ Irish media experience with the likes of Google, Electric Media, DoneDeal, and most recently as the MD of entertainment.ie, and will now lead sales in the Irish market for Acast, working closely with Acast’s podcast Manager for Ireland, Jennifer Dollard

He said: “In the past two years, Irish podcast listenership has skyrocketed — thanks to both increased awareness of podcasting, and the amount of world-class content being created by Iocal independent talents and media powerhouses such as the BBC, the Guardian and The Economist.

“But Irish marketing spend has yet to catch up. I’m here to expand on existing Acast relationships, build new ones, and support our investment in Ireland — growing the Irish podcast industry for everyone involved.”

Joe Copeman, Global SVP of Sales at Acast, added: “Ireland is a burgeoning market for Acast, and for podcasting in general — and we’ve already seen success working with Irish media buyers and podcasters. Now, by investing in a dedicated team in Ireland, we’re going to drive further growth and success for podcasters and advertisers alike.”

Acast’s Ireland office is based in The Lennox Building, South Richmond Street in Dublin.

About Acast:
Acast is the world’s largest podcast company. Since 2014, Acast has been the engine powering audio for makers all over the world. At its core, Acast connects audio makers with the financial support they need to create amazing content while also delivering the audience they want. Acast works with podcasts globally including My Dad Wrote a Porno, Off Menu, Griefcast, David Tennant Does A Podcast With and The Adam Buxton Podcast as well as those of publishers such as the Times, the Economist, The Guardian and Vogue. As a global business, Acast has offices around the world from Stockholm to Sydney and a team of 170 talented audio lovers working diligently to create a sustainable audio and voice ecosystem to ensure that the audio industry continues to grow and flourish. Acast was founded by Karl Rosander and Mans Ulvestam together with co-founder Johan Billgren.