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ABC Podcast Survey reveals just how engaged podcast audiences are

PRESS RELEASE — October 3, 2019

The ABC’s 2019 Podcast Survey presented at Australia’s premier podcast industry conference OzPod today revealed essential findings for Australian podcasters on how to reach more listeners.

Cath Dwyer, Acting ABC Head of Distribution, said “The OzPod conference is all about bringing the Australian podcasting industry together, and sharing expertise, insights and approaches to creating content which reaches and resonates with audiences. As Australia’s leading podcast producer, the ABC is excited to share the results of our latest Podcast Survey with the wider industry.”

The survey revealed that Australian podcast listeners are very engaged. For those who listened to a podcast in the previous week, an average of six podcast episodes were listened to.

However, when it comes to choosing podcasts they have declared they are inundated with choice. The research shows that 1 in 2 podcast listeners (51%), claim to be overwhelmed by the increasing choice of podcasts available in a growing marketplace.

The ABC podcast survey, completed by more than 2, 500 podcast listeners, also offered the following insights into podcast listeners and their behaviour:

To view the full ABC Podcast Research Survey results click here.

This is a press release which we link to from our daily newsletter about podcasting and on-demand. This is reprinted verbatim; we may rewrite headlines and descriptions. Press releases can be sent to updates@podnews.net

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