Video Podcasting with Intention: Building Smarter Strategies for Brands

By Lower Street Office Hours

Video is no longer a question. It’s the leading medium across content marketing channels. But with the surge in demand for video podcasts, too many brands are rushing in without a plan. The real question isn’t if you should do video — it’s how to do it intentionally, in a way that drives maximum return

In this session, Nate Tower sits down with Carly Baker, Head of Media Partnerships at HubSpot and a strategist who has helped brands think beyond “video for video’s sake.” They’ll explore what makes a video strategy sustainable, why distribution should come well before production, and how to separate real impact from vanity metrics.

Expect insights on long-term strategy versus short-term trends, future-proofing in an AI-driven landscape, and how to use video to truly connect with audiences — not just chase views. By the end, you’ll walk away with practical principles to help your brand build a video approach that lasts.

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