The Power of the Mic: Using Your Podcast to Open Doors and Close Deals
By Brianna Jovahn - What's Good Productions
Learn how to use your podcast to start conversations, build relationships, and turn opportunities into revenue.
Most people start a podcast to share ideas, build a brand, or grow an audience.
But what if your podcast could do more than that?
What if it could help you:
Start conversations with decision-makers Build relationships with ideal clients and partners Create real business opportunities—without cold outreach This session is not about growing a podcast for the sake of numbers.
It’s about using your podcast as a strategic tool to open doors and create opportunities.
What You’ll Learn ✔ The “Trojan Horse” Strategy: How to use your podcast to land conversations with people you normally couldn’t reach ✔ Why collaboration beats competition—and how to choose guests strategically ✔ How to turn a 45-minute interview into long-term business relationships ✔ The Post-Interview Pivot: How to naturally move from conversation to opportunity
Who This Is For Business owners and executives building authority through content Consultants, coaches, and service providers Corporate leaders and teams using podcasting for visibility Podcasters who want more than downloads—they want results
Who This Is NOT For Hobby podcasters with no business goal Those only focused on viral growth or quick wins Anyone not interested in building real relationships
What You’ll Walk Away With By the end of this session, you’ll understand:
How to use your podcast as a relationship-building tool How to be more intentional with who you invite and why How to turn conversations into real opportunities
Event Details 📅 Date: May 28th, 2026 ⏰ Time: 6:30 PM CST 📍 Location: Virtual (Link provided after registration)
At the end of the session, attendees will have the opportunity to take the next step with a focused strategy session for those looking to apply what they’ve learned.
Free event
to CDT