Podcast Visibility Lessons from BlackRock's "The Bid" Show
By Ausha & BlackRock
To stand out in the B2B landscape, your branded podcast needs to do more than simply appear on listening apps. It needs to be discoverable. To unlock your show’s growth and connect with high-intent listeners, you need a strategy grounded in Podcast Search Optimization (PSO).
Ausha, the only platform purpose-built for podcast growth, invites B2B publishers and brands to an exclusive webinar on the podcast search strategies behind industry leaders like BlackRock. Join us as we reveal the mechanics of how BlackRock’s “The Bid” used the Ausha PSO tool to reach the #1 spot on Apple Podcasts and Spotify for multiple keywords across global markets. In this session, you’ll learn how to:
Target High-Impact Market Topics: Move beyond your brand name to rank for the industry keywords your audience is already searching for
Master the PSO Framework: Use Ausha’s PSO Control Panel to identify keywords with high search volume
Optimize for Maximum Visibility: Refine your episode titles and descriptions to work with platform algorithms
Own Your Branded Space: Build a strategy to stay on top of search results for your own branded keywords
We’ll walk through the process used by Stevie Manns, Vice President and Podcast Producer of “The Bid”, and the team behind the show to strengthen discoverability and reinforce its position as a leading voice in its space.
Whether you’re launching a new B2B show or looking to scale an existing branded podcast, this webinar will give you a practical, data-driven framework to improve visibility and perform in search.
Book your spot now, seats are limited to 100 attendees.
Free event
to EDT