Podcast economics: What you need to know to make a show - Radio Boot Camp

By Radio Boot Camp

So you want to make a podcast. You have an idea you think is golden. Now you have some decisions to make. What’s its format? How often should it come out? Should it include video? And how will this show make money?

This interactive lecture will cover the basics you need to know. Everything from formats that work (daily? weekly? chat? narrative?) to varying production and ownership models to how you assemble a team.

During this masterclass, veteran podcast showrunner Dan Bobkoff will walk you through the math of why some shows make millions of dollars while other seemingly-successful podcasts can’t stay afloat. You’ll learn how the industry is rapidly changing and why video is increasingly important. And he’ll cover the best ways to pitch to potential partners and handle your intellectual property in case your idea gets adapted into a TV show or film.

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