How to Become the Go-To Expert in Your Industry Using a Podcast
By Brianna Jovahn - What's Good Productions
Discover how business leaders use podcasting to build authority, strengthen relationships, and become the trusted voice in their industry.
You don’t need a bigger audience.
You need more trust.
One of the biggest misconceptions about podcasting is that success is measured by downloads alone. But for business owners, consultants, nonprofits, and thought leaders, the real value of a podcast isn’t fame—it’s authority.
A podcast can help you build credibility, strengthen relationships, create opportunities, and position yourself as the go-to expert in your space.
In this free workshop, you’ll learn how to use podcasting as a strategic business tool to increase visibility and establish long-term influence.
Whether you’re thinking about launching a podcast or looking for a better strategy for an existing show, you’ll walk away with practical insights you can apply immediately.
What You’ll Learn ✅ Why expertise alone isn’t enough to become visible
✅ How podcasts build trust faster than traditional social media
✅ The Authority Framework: Purpose, Positioning, Consistency, and Community
✅ How to leverage guests, partnerships, and local relationships to expand your reach
✅ Common mistakes that keep experts from becoming known in their industry
✅ How to assess your current authority-building strategy
Who Should Attend? Business owners Consultants and coaches Nonprofit leaders Professional service providers Speakers and educators Corporate leaders Current or aspiring podcasters
No podcast experience required.
Event Details 📅 Date: June 25th, 2026 ⏰ Time: 6:30 PM CST 📍 Location: Virtual (Link provided after registration)
Bonus: Live Authority Audit During the workshop, attendees will have the opportunity to evaluate their current visibility strategy and identify opportunities for growth.
About the Host Brianna Jovahn is a Podcast Growth Coach and the founder of What’s Good Productions.
Since 2019, she has worked across the podcasting landscape—from production to growth strategy—helping creators, brands, and organizations build podcasts that are intentional, impactful, and aligned with their overall business goals.
Through coaching, workshops, and strategic consulting, she helps professionals use podcasting to increase visibility, strengthen relationships, and create meaningful opportunities.
Free event
to CDT