How Facebook Ads Can Grow Your Podcast
By Well It Depends Labs
Contrary to popular belief, Facebook ads might help grow your podcast. For the longest time, I (Arielle Nissenblatt, event organizer) told anyone who would listen that Facebook and Instagram ads are not worth it in order to grow your podcast. I believed it wholeheartedly that the click-through is too big of an ask and that the juice is not worth the squeeze. I did believe in Facebook ads for growing awareness, sending people to your website or newsletter…etc. But for direct podcast growth, I was convinced it was a no.
Until I wrote this article about paid marketing for This & That with Arielle Nissenblatt and received a reply from Caemin O Connor. He wrote “I invested $1,000 in my first facebook campaign last September and got followers for under $1- and these weren’t bots - they are real followers who have remained listeners.”
So… I invited him to share his playbook with us.
In this Well, It Depends workshop, Caemin O Connor of Great Business Stories will walk through his Facebook ads strategy. He was able to gain more than 8,000 subscribers directly from Facebook ads… and those subscribers stuck around.
More importantly, he’ll explain how the system works: landing pages, conversion tracking, creative testing, subscriber economics, and why some podcast categories may convert far better than others.
This is not a “copy this exact formula and you’ll grow instantly” session.
Paid tickets
to CEST