How 'Compound Interest' became the first business podcast on the Podchaser 25 in 16 months
By Podchaser
For 16 months, no pure-play business podcast cracked the Podchaser 25.
Then Compound Interest from Semafor debuted at #8 in our April 2026 ranking.
What’s behind that? And what does it tell us about where business podcasting is actually headed?
Trent Anderson (Head of Growth & Strategy, Podchaser) sits down with Daniel Hoeft (Director of Audience Development, Semafor) to get into it.
We’ll cover:
The data: how many business podcasts launched in the last two years, how many are still publishing, and what makes Compound Interest the exception.
The origin story behind Liz Hoffman and Rohan Goswami’s pairing — and the editorial bet Semafor made that the genre had stopped making.
Distribution: how much of the early audience came from the Semafor newsletter base vs. cold discovery, and what role YouTube played.
The clipping economy: why everyone says “clip or die” — and how a long-form, reported business show grew anyway.
What this signals for any brand, agency, or producer trying to figure out what to bet on next.
Who it’s for: PR teams, ad agencies, brand marketers, podcast producers, networks, and journalists tracking audio.
Bring questions. We’re saving the last 5 minutes for live Q&A.
[ Register free → ]
Can’t make it live? Register anyway — we’ll send the recording Monday morning.
Free event
to CDT