From Listens to Leads: Proving Podcast ROI When Budgets Tighten
By Quill and Oxford Road
Let’s be honest: when budgets tighten, “we got great downloads” isn’t enough to secure another season, and “we hit our impressions goal” isn’t enough to justify renewing a media buy.
In today’s climate, every marketing dollar is under a microscope. Leadership isn’t asking if your podcast sounds good or if your campaign delivered reach; they’re asking what the impact was. The real challenge is proving your branded show or podcast ad investment isn’t just a content experiment or awareness play, but a strategic channel that builds loyalty, earns trust, and contributes to bottom-line brand goals without turning into a dressed-up sales pitch.
That’s exactly what “From Listens to Leads” will unpack. Join Fatima Zaidi, Founder and CEO of Quill and CoHost, alongside Kyle Jelinek, VP of Client Services at Oxford Road, for a practical, data-driven conversation on how to close the attribution gap in branded podcasts and podcast advertising, and confidently justify your budget when it matters most.
From owned content to paid placements, we’ll break down how to measure performance in a way that resonates with leadership and ties audio directly to real business outcomes.
You’ll walk away with:
- Attribution models that actually work: From unique URLs to advanced pixel-based tracking.
- Measuring what feels “unmeasurable”: How to quantify brand lift, trust, and thought leadership.
- Making the business case: Clear frameworks for tying podcast performance directly to revenue (especially when leadership is scrutinizing spend).
Free event
to EDT