The Evolving Business of Podcasting
By The Podcast Academy
Join The Podcast Academy for a forward-looking conversation on the evolving business of podcasting with Dan Granger, CEO & Founder of Oxford Road, and Bryan Barletta, Founder of Sounds Profitable.
As podcasting continues to mature, creators, networks, and media companies are navigating a more complex monetization landscape, one that extends beyond traditional ad sales. This conversation will explore what podcast revenue looks like in 2026, including shifts in advertising, brand partnerships, sponsorships, measurement, audience value, and emerging revenue models.
Dan and Bryan will bring perspectives from across the advertising, research, technology, and podcast business ecosystem to discuss what brands are prioritizing, how the economics of podcasting are changing, and what creators and companies should be thinking about as they build sustainable businesses around their content.
Attendees will come away with a clearer understanding of where podcast monetization is headed, what opportunities are gaining traction, and how to think more strategically about diversifying revenue while maintaining audience trust.
ABOUT DAN
Dan Granger is CEO and Founder of Oxford Road, the world’s largest podcast advertising agency. Oxford Road has processed more podcast advertising performance data than any other firm, powering ORBIT, the industry’s only ROI-based podcast ranking.
ABOUT BRYAN
Bryan Barletta is the founder of Sounds Profitable, a trade association for the podcast industry, and a widely cited expert in podcast advertising technology, sales, and monetization. He founded Sounds Profitable in 2020 after more than 16 years working across advertising and technology, including leadership roles at companies such as Megaphone and Claritas. His work has helped shape tools used for podcast attribution, measurement, and audio ad serving. Through Sounds Profitable, Bryan focuses on education, advocacy, research, and industry insights designed to support the growth of podcasting as a business.
Free event
to EDT