Beyond the Downloads: How to Measure Your Podcast’s Real Business Impact
By What's Good Productions
Discover what your podcast is contributing to your business—and learn what to measure beyond downloads.
Your podcast is published. Episodes are going live. But how do you know whether your show is actually supporting your business goals?
Downloads and listens can tell part of the story, but they don’t always reveal whether your podcast is building authority, strengthening relationships, attracting qualified leads, or creating new opportunities.
Join Certified Podcast Growth Coach Brianna Jovahn for a practical session on connecting your podcast activity to the outcomes that matter to your business.
In this webinar, you’ll learn how to:
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Look beyond download counts to understand different forms of podcast impact.
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Identify metrics that align with your business goals.
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Recognize how a podcast can support visibility, relationships, lead generation, and sales.
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Track podcast-related inquiries and opportunities without building a complicated analytics system.
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Identify one or two changes you can make to evaluate your podcast more intentionally.
Who should attend? This session is for podcasters, entrepreneurs, consultants, business owners, and professionals who want their podcast to do more than publish content.
Whether you’re building your audience, growing your authority, or using your podcast to support your business, you’ll leave with a clearer way to evaluate what’s working and what to improve next.
No advanced analytics experience is required. Bring your current goals, your questions, and a willingness to look at your podcast from a business perspective.
What to expect This interactive webinar includes practical examples, a podcast impact self-assessment, and time for questions. You’ll leave with a simple starting point for evaluating your podcast over the next 30 days.
Meet Your Host Brianna Jovahn is a Podcast Growth Coach and the founder of What’s Good Productions. Since 2019, she has worked across the podcasting landscape—from production to growth strategy—helping creators, brands, and organizations build podcasts that are intentional, impactful, and aligned with their overall business goals.
Event Details Date: October 29th, 2026 Time: 6:30 pm CST Location: Online via Google Meet Access details: Shared with registered attendees.
Ready to make your podcast more intentional?
You don’t need to track everything. You need to understand what matters to your goals and have a plan for what to do with what you learn.
Join us for Beyond the Downloads and take the next step toward making your podcast a more intentional business tool.
Free event
to CDT