Audio Primes: The People Who Listen to Podcasts
By Sounds Profitable
The podcast industry has spent the last two years chasing video, and there are good reasons for that. But in the rush to add cameras, we may be overlooking the audience that built podcasting in the first place, an audience that turns out to be far more commercially valuable than anyone assumed.
In this webinar, Sounds Profitable unveils Audio Primes, a new audience segment sponsored by RSS.com and drawn from The Podcast Landscape 2025 study. These are podcast consumers who listen to at least three-quarters of their content as audio, and they defy every stereotype you might have about them. We’ll walk through who they are, how they consume media, what drives their remarkable loyalty, and why they function as the word-of-mouth engine of the entire podcast ecosystem.
Join Tom Webster, Partner at Sounds Profitable, and Alberto Betella from RSS.com as they present original research you won’t find anywhere else. Whether you sell ads, make shows, or build platforms, you’ll leave with a clearer picture of the audience that matters most and a better understanding of what to do about it.
The Podcast Landscape 2025 is conducted with our research partners at Signal Hill Insights, with support from ESPN Podcasts, SiriusXM, American Public Media, NPR, and BetterHelp.
Free event
to EDT