Ask a Marketer: How Advertisers Read the Research
By Sounds Profitable
Ask a Marketer: How Advertisers Read the Research
The Podcast Atlas asked 5,061 U.S. consumers how creator-based advertising actually works across audio, video, social and newsletters. What it can’t tell you is what a marketer does on Monday morning with any of it.
Ask a Marketer closes that gap. Krystina Rubino founded and leads the offline growth practice at Right Side Up, the largest independent buyer of podcast advertising in the world. Tori Murray runs paid growth at Quo, where she owns the acquisition budget across digital and offline. Both sit in the buyer’s chair, and they’ll take the Atlas findings apart from there: which numbers move a media plan, which ones are merely interesting, and how they make the case for podcast spend to people who don’t much care about podcasts.
Bring the questions you’d actually ask a marketer if you had two of them for an hour.
Tuesday, August 18, 1:00 pm ET. Live on Zoom, and recorded.
PRESENTERS
Krystina Rubino, Right Side Up. Twenty years advising 100+ brands on emerging media. She founded and leads RSU’s offline growth marketing practice, helping high-growth companies diversify beyond saturated digital channels.
Tori Murray, Senior Director of Paid Growth, Quo. Fifteen years building acquisition programs for B2B SaaS and consumer brands, across search, TV, audio and out-of-home.
Tom Webster, Partner, Sounds Profitable. A 30-year audio research veteran and the author of hundreds of the most influential studies in podcasting and digital audio.
ABOUT RIGHT SIDE UP
Right Side Up is a premium marketing talent platform, connecting companies with A+ marketers as consultants, custom teams, or full-time hires. Since 2017 they’ve helped 1,000+ startups and Fortune 500 brands like Calm and Rocket Money hit their goals. rightsideup.com
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