Supporting Cast
Own Your Podcast Subscription
Website: www.supportingcast.fm
About Supporting Cast
Supporting Cast is the podcast subscription platform behind premium membership programs for the world's largest and most respected podcast publishers — including NPR, SiriusXM, NBC, CBS, Lemonada Media, Goalhanger, Slate, and Vox Media. Supporting Cast handles private RSS feed delivery, payment processing, member management, video publishing, newsletters, and community. Learn more at supportingcast.fm.
Latest news
- May 22: Memberships (which "will launch for select creators soon") appears to be an equivalent to Supporting Cast, Patreon or Apple Podcasts Premium Subscriptions. Pricing and details weren't given.
- May 21: Across the world, the podcast economy grew 23% last year, says new data from Owl & Co. Global podcasting is now worth $9.2bn in revenue, says the data. The biggest increase came from direct ad revenue, but revenue from consumers (membership tools like Patreon and Supporting Cast, etc) also significantly increased, and is now worth $2.2bn alone.
- May 18: In the UK, Sky News is to launch Sky News Insider, a £2.99/month subscription for ad-free access, bonus episodes and early releases. It's the first time Sky News has launched an additive, paid-for news product. The company is using our sponsor Supporting Cast to sell podcast subscriptions.
- Jan 19: Assuming Apple Podcasts is responsible for 50% of those subscriptions, that suggests Apple earns between $1.5mn and $3mn per year from Goalhanger. Supporting Cast, who Goalhanger use for other platforms, charges 10% (perhaps earning $1mn from the other 50%).
- Jul 28, 2025: A proposal has been made to make it easier for independent podcast apps to link to paid feeds, like those from Supercast, Supporting Cast or Patreon. The detailed specification aims to give the same kind of functionality as Apple Podcast’s premium subscriptions, but from other apps. However, it isn’t clear how podcast app developers would share in revenues made.
Data credits: Podnews newsletter