Right Side Up
Address: 
Austin, TX, USA
Whether you’re looking for executive-levelstrategy, a flexible agency team, or one ormore pinch-hitting marketing freelancers,Right Side Up has the collective skills toaccelerate your growth.
Website: www.rightsideup.com
Latest news
- Sep 21: At the Sounds Profitable Business Summit last week, ADOPTER Media, Right Side Up and Oxford Road announced that they will only use YouTube's Engaged Views to count YouTube impressions for buying advertising. You can watch the announcement here. YMH Studios have also made a similar statement. Oxford Road's Dan Granger said that the industry should "get a little fed up" and make our voices heard.
- Sep 15: Krystina Rubino from Right Side Up and Greg Glenday from Acast spoke about the Spotify skip button at the Sounds Profitable Business Summit. Glenday said that he spoke to a number of creators who pulled their shows off Spotify as a result. However, "digital display has already had a similar reckoning," Rubino said, highlighting the viewability metrics that are now used for display advertising, following ad-blockers. "If your ads suck," she said, "maybe you should do better." She added: "We have ruined many websites with ad banners." "If you're afraid of sharing consumption data with your advertisers, you have a deeper problem."
- Jul 28: "The most consequential outcome of the Accords would be YouTube, Spotify, and Apple sharing granular consumption data." Right Side Up writes about the AMP Accords.
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