Podcast Network Asia
Networks and production companies
Address: 
Meralco Ave, San Antonio, Pasig, Metro Manila, Philippines
The biggest podcast network in Southeast Asia
Website: podcastnetwork.asia
Owns
Latest news
- Sep 2: Speaking at Radiodays Asia today, Ron Baetiong from Podcast Network Asia highlighted the difficulty of earning revenue from traditional podcasts in the region. 80-90% of media budgets are already allocated, he said; audio podcasts are among the many things fighting for the 10% left. "It's hard to build a business when you're begging for scraps". Instead, he highlighted the opportunities beyond audio: YouTube videos, TikTok's longform podcasts - which even for Philippines-specific shows gets six-figure viewing numbers - and clips; and focusing on integrated branded content rather than ad spots, which is easier to sell. He claims 10x audience figures and significantly higher revenues after refocusing on video.
- Jul 29, 2021: “South East Asia is the blue ocean. I see all the action happening in the West: guys, the whole supply, the next frontier is here.” So says Ron Baetiong, the founder and CEO of Podcast Network Asia, interviewed on this week's Podland. Podcasting is growing fast in the Philippines and Indonesia: countries where Spotify has a significant lead.
- Jan 26, 2021: In the Philippines, Podmetrics and Podcast Network Asia has raised US$750,000 to expand to more of South East Asia. Fully launched this week, Podmetrics offers an easy way to monetise podcasts of all sizes, and to work together with brands. Podcasters can sign up with Podmetrics today.
Data credits: Google Maps, Podnews newsletter