Search for ‘Edison Research’
Directory
Edison Research produce a number of gold-standard research studies for the podcasting industry, including the Inf...
Data and analysis
Stories
-
Edison Research released a new study, The Podcast Consumer 2024. The study contains benchmark data on US podcasting, ideal for advertisers to know about the podcast landscape - podcast listeners are more affluent and educated than the general population, the study says.
-
Edison Research has published its Top 50 Podcasts in the US for Q1 2024. There’s a new entry at #4: New Heights with Jason and Travis Kelce. Our list includes hosts (Megaphone host 22 of the top 50) and links to each, with trailers where posted.
-
Edison Research will unveil The Podcast Consumer, the company’s data on who listens to podcasts, in a free webinar on May 16.
-
When listening to ad-supported audio, Americans are spending more than three times longer with the radio than with podcasts, according to “The Record”, new data from Nielsen and Edison Research. However, for younger listeners (18-34), time spent with podcasts and radio are nearly equal, at 37% vs 45%.
-
Sports fans in the US spend more than two hours longer with audio content every day, according to a preview of the Sports Audio Report from Edison Research, SiriusXM Media and GroupM.
These are the five newest results: you can show all results
Podnews articles
How to understand podcast stats
Analytics from Apple, Spotify, YouTube, podcast charts, downloads, OP3, Podtrac and more: what does it all mean? What's the biggest show in the world; and how is your show doing?
What is a podcast?
What is the definition of the word 'podcast'? Are YouTube shows podcasts? How about Spotify Exclusives? It's a simple question: but it doesn't, quite, have a simple answer.
Podcasting offers novel ways of media reporting in South Africa
Johannesburg-based podcast production studio Volume got creative, using WhatsApp to shed light on how media startups in South Africa were reporting on the toughest parts of the Covid-19 pandemic.
B2B podcasts: count your meetings, not your downloads
What's the best way to measure success for your branded podcasts?
How long should a podcast be?
How long should my podcast be? What's the right duration for a podcast? This is one of the first questions ever asked when people are thinking about making a podcast. Here's an attempt to answer.
Chapter points in podcasts: a waste of time?
Which podcast apps support chapter points? Is it worth your while spending time and effort on them?
Podcasts
We didn’t find any podcasts.