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Is podcasting replacing radio?

Is podcasting replacing radio?

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  • Is podcasting replacing radio? New data from Nielsen suggests that it isn’t: their medium and small market edition of their Audio Today Report has just been released. Included in the data: 90% of podcast listeners also use radio every week (that figure is also replicated in their national Audio Today 2019 report released earlier). These podcast listeners prefer news/talk radio, though, over the most popular format in medium and small markets: country music.

  • Apple has written to all podcasters announcing a major change: you can now hide new shows until you’re ready to launch them: so they won’t be visible in search until you make them appear. They’ve also published their holiday submission schedule and some revised updates to those selected for host and guest images. If you didn’t get it, we’ve reproduced the email for you.

  • Spotify is now more popular than Apple Podcasts in Equatorial Guinea and in Sweden, say Voxnest. Sweden is a major achievement, partially because Spotify is based there, but also because podcast listening is particularly high in the country.


    Aug 18 2023: This broken link now points to the Internet Archive.

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