Podscribe
Podnews supporterThe #1 Independent Verification & Attribution Platform
Website: podscribe.com
Podscribe is IAB Certified
Podscribe was certified for v2.1 of the IAB Podcast Measurement Guidelines on Apr 12, 2023.
It is certified for Download and Listener. Learn more
Latest news
- May 3: Podscribe has announced an integration with Rocker Box, a multi-touch attribution company. It allows advertisers to integrate podcast performance with social media, email marketing, and other channels.
- Feb 29: Peter Birsinger from Podscribe joins the Media Roundtable this week to discuss the company's recent data. “If you are an advertiser who tried podcasting in the last two years, and it wasn't all that you ever dreamed it would be, it might be time to revisit it soon... because the performance has gotten better.”
- Feb 16: The iOS 17 changes to Apple Podcasts have meant podcast ads are more effective, new data from Podscribe has revealed. As part of Podscribe’s performance benchmarks, we learn that ads have driven a higher amount of visitors and conversions since Apple Podcasts changed how auto-downloads work.
- Jan 2: Livewire published a list of the top podcast trackers. Podtrac and Spotify’s Chartable are still top of the list. Podscribe, named as a preferred partner by Acast last year, is continuing to increase.
- Dec 13, 2023: Podscribe has added “performance breakouts” to its ad analytics tool, allowing you to see how your campaign is doing across a number of different dimensions.
Data credits: IAB, Podnews newsletter