Happy 20th Birthday, Podcasting

How do you know your podcast advertising is working? This week, Sounds Profitable looks at brand lift studies - how they work and when to use them. Make sure you subscribe to Sounds Profitable with Podsights.

Aug 31 2023: This broken link now points to the Internet Archive.

• Today marks podcasting’s 20th birthday: as Eric Nuzum tells us, the first podcast feed was produced today in 2001. In his piece, you can find out what was in it.

• The most popular way to listen to podcasts in Russia is Apple Podcasts, with Yandex Music occupying the #2 position, according to new research on Russian podcast listening. Google Podcasts is #3, with 8% of listeners, according to an article by Эдуард Царионов.

• ProPublica is the latest publication to highlight that “Apple Podcasts” is being used by people banned from other platforms to reach large audiences. Steve Bannon’s podcast, Bannon’s War Room (hosted by Podbean), is highlighted.

• SoundCloud has signed an ad sales agreement with AdsWizz for 14 European markets. (SiriusXM owns AdsWizz and Pandora, which sells SoundCloud ads in the US; SiriusXM also owns a minority stake in SoundCloud itself.)

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• Spreaker has launched AdHub, a way to promote your podcast on other shows. It’s available in the US only for now.

• Launched in June 2020, Jam Street Media has reached 1 million downloads.

• Kast Media has chosen Triton Digital for the delivery, monetisation and measurement of its podcast content.

• Alice is a voice-recorder and transcribing system, that may be useful for podcasters.

• Edison Research explains how they do podcast brand lift studies.

Tips and tricks - with Buzzsprout

• How to keep creating when you feel rubbish is almost the title of this piece from Castos.

• Lessons for brands and agencies from two individuals new to the podcast world (Listen)

Podcast News - with Podcast Network Asia

From Podcast Network Asia: Walwal Sesh is a Spotify Exclusive podcast that tackles issues and topics that people normally talk about whilst having drunken heart to heart sessions with friends.

As today marks the end of Donald J Trump’s presidency, so it marks the end of the WNYC/ProPublica podcast Trump, Inc, which has just posted its final episode.

The Ezra Klein Show has been announced by the New York Times - it’ll start on January 26. Klein is the co-founder of Vox, and left the company in November.