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Stories

March 25, 2024:
March 18, 2024:
    “We are losing our network to ad tech.” Writing on X, Lisa Laporte explains why podcasting is struggling. One reason, she says: advertisers are requiring an ever-wider set of technologies in podcast feeds, leading to unreliability and privacy issues.
March 14, 2024:
    Oxford Road's Media Roundtable looks at Spotify's hosting dominance, the IAB Australia's Crime Pays report, and media buyer and planner Spencer Semonson's new phone. Guests include our Editor, James Cridland.
March 5, 2024:
    True crime shows aren’t getting their fair share of podcast ad revenue, in spite of being one of the most popular genres, and skewing younger and more female. IAB Australia has released an excellent report looking at the genre, how it performs for advertising, how to write the best creative for it, and why brand-safety tools might be letting this genre down.
February 28, 2024:

These are the five newest results: you can show all results

Podnews articles

The iOS 17 changes in Apple Podcasts
A special report, with a timeline of the changes; how automatic downloads work and what changed; how the industry spotted it, and the effect it has had on podcasting.

Apple Podcast Connect's terms of service, January 25, 2024
The terms of service, as published by Apple on January 25, 2024, with the major changes highlighted

Review: the ALABS FXCaster Podcast Workstation
A good device for a beginner to learn how to podcast. But that's about as far as it goes.

The company asking podcast directories for money
A copyright enforcement company is sending bills to podcast directories for reproducing images from RSS feeds - and asking for just enough to avoid a lawyer.

How to understand podcast stats
Analytics from Apple, Spotify, YouTube, podcast charts, downloads, OP3, Podtrac and more: what does it all mean? What's the biggest show in the world; and how is your show doing?

Zencastr's hobbyist plan is going away
An email announcing the closure of Zencastr's hobbyist plan

Our recommendations for a new podcast app to replace Google Podcasts and Stitcher
Google Podcasts is about to go away, and Stitcher's already gone: so what podcast app should you use next?

Indonesia: a podcasting deep-dive
A deep dive into the Indonesian podcasting market, and what shows will work there

Korea: a podcasting deep-dive
A deep dive into the Korean podcasting market, and what shows will work there

How to keep your host-read podcast ad legal
A ruling by the UK's Advertising Standards Authority means you should be careful when making host-read ads for your podcast

Apple Podcast Connect's terms of service, March 24, 2022
The terms of service, as published by Apple on 24 March 2022

How can I charge for my podcast?
From Supercast to Supporting Cast, and Apple Podcasts Subscriptions - how you can charge for your podcast

Facebook Podcasts - a coding error means it's not as big as you think
Facebook Podcasts is big, we're told. It might be - but not for listens

Music supervision and licensing for podcasts
How easy is it to get commercial music cleared for a podcast? It's easy to say no, but there are companies that'll help. Here's what's involved with music licensing.

The unwritten contract between podcast publishers and apps
What should I be looking for if my podcast is being carried on a new app?

Is YouTube the answer to Google's Podcast woes?
Why isn't Google bigger with podcast listeners? Matthew Stevens highlights the missteps the company has made in the past, and its bright future

How I make... Hit Different
Courtney Carthy dives into his bag of tools for producing a hit podcast

How people find your podcast in apps - who indexes what?
What podcast and/or episode metadata is indexed by which search engines and directories? How should you use your RSS feed to get more new listeners?

Is Clubhouse Not Your Thing? Alternative Audio Platforms for Podcasters to Leverage
What are some other platforms that podcasters should consider checking out that may or may not be helpful?

Spotify vs Apple: who's bigger really?
Buzzsprout says Apple is neck-and-neck with Spotify for podcast downloads. Libsyn says Apple is more than four times bigger for downloads. Who is right?

Mythbusting: does Spotify deliver downloaded episodes again if they change?
If you change the audio, does Spotify re-download it to any app that has downloaded the show?

Mythbusting: are downloads from 'AppleCoreMedia' mostly Apple Podcasts?
Traffic from an AppleCoreMedia user agent should be lumped into the total numbers for Apple Podcasts. Is that true?

Why Podcast Marketing is a Must for Your Business
Fatima Zaidi, the Co-founder and CEO of Quill Inc, posts six reasons why businesses need to take advantage of podcast marketing

A proposal: do we need an Incognito Mode for podcast apps?
How can we let users control their privacy, and publishers control their content?

Your podcast in Podnews
Your podcast on Podnews's podcast pages; and our DMCA request procedure

How to know when you can depend on 'fair use'
Fair use is possible for podcasters to use, as long as you understand and use the courts' interpretive logic.

Insecure feeds and audio, and identifiable domains: you don't want them
Insecure feeds and things - why are they bad? Especially, what's the problem with a unique domain name?

Divided States of Media: Dan Granger interviews Jordan Harbinger
Jordan Harbinger, on his start into podcasts, self-censorship, and defending yourself against misinformation

How I make... Grumpy Old Geeks
More than 460 episodes, and 'a few million downloads'. Jason DeFillippo shows us how it's done.

How I make... Podcast Pontifications
Evo Terra tells us why it takes 3.5 hours for him to record an episode that lasts for less than ten minutes.

Analysis: Is Spotify REALLY bigger than Apple Podcasts?
How can Spotify really be #1 when Apple is clearly so much larger?

Will podcasts prove to be recession-proof? One business that’s booming during the pandemic - podcasting
With revenues down in traditional media as advertisers pull out amidst the global pandemic, one platform is proving to be well, recession-proof.

The publishers who don't want their podcast to be on every platform
The podcast publishers who are making deliberate choices to stop audiences finding their podcasts on some platforms

Google Podcasts Manager: a first look
We take a look at the new analytics service from Google Podcasts - and discover a way to submit your podcast

In podcasting too, consent isn't optional
Some podcast companies are endangering the strange and potentially fragile equilibrium between the listeners, the creators, and the apps that are connecting them

B2B podcasts: count your meetings, not your downloads
What's the best way to measure success for your branded podcasts?

Why Parcast's SEO makes it a podcast agency to look up to
Parcast's naming strategy for their podcasts is ingenious

How to encode your audio: MP3 or AAC / M4A?
What should you use for your podcast?

Podnews LLC: Advertising Contract, Terms and Conditions
For advertisers on Podnews's newsletter, website or podcast

Podcasting 2020 – The Rise of the Machines
Is 2020 going to be the year that podcasting gets smart?

The iHeart Podcast Awards - how the nominations worked
Think the judges helped choose the nominations? Think again.

Some unusual terms and conditions from podcast companies
We discover some of the more strange clauses from podcast hosts and similar companies

Who's the best podcast host - how to choose
One of the most-asked questions on podcasting forums is "which podcast host should I use?" So, here's the answer.

Podtrac admits to error on website as it aims for IAB Certification
An erroneous post on Podtrac's website claimed they were measuring something they weren't

What's a proxy server? And why was Luminary using one?
What actually is a proxy server? And why is it a bad thing for podcasting?

Audio quality comparisons
What effect does bitrate, samplerate, and mono/stereo have on audio quality?

Apple Podcast Connect's terms of service, 31 January 2019
The terms of service, as published by Apple on 31 January 2019.

Podcast apps, privacy, and GDPR
Is NPR's RAD a privacy violation? No... but yes. We explain how podcasting works, and exactly how much data you're sharing.

For podcast hosts, what does 'IAB compliance' mean?
What does 'IAB compliance' actually mean? Spoiler: not much. You want to be looking for IAB Certification.

Q&A with Panoply's CEO, Brendan Monaghan
We asked Panoply some questions. They sent us some answers.

Is iHeartMedia really the leader in 'snackable' podcasts?
A configuration error means that their Podtrac stats could be thousands of times too large

Podcasts

IAB.Policy
IAB.Policy Government, Business, Marketing
The IAB Policy Podcast features commentary and analysis on issues important to the advertising community. Each episode is hosted by IAB’s public policy team, and features policy experts discussing the legal and regulatory developments impacting the advertising industry. Hosted on Acast. See acast.com/privacy for more information.
The IAB Australia Podcast
The IAB Australia Podcast Technology
The best minds in digital advertising break down and debate the topics that matter to brands and publishers. We talk to industry leaders in every area of digital about creativity, measurement, metrics, data, privacy and the technology that drives it all.
IAB.Real
IAB.Real Business, Marketing, Technology, News
What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases. Hosted on Acast. See acast.com/privacy for more information.
IAB.THERE
IAB.THERE Business, Marketing
IAB THERE podcast is the audio version of our daily half-hour live streaming talk show featuring IAB subject matter experts and industry notables covering the hot-button topics of the day. It’s a great way to stay on top of all the digital marketing and media current events. Hosted on Acast. See acast.com/privacy for more information.
Digital Audio Advertising: State of the Nation
Digital Audio Advertising: State of the Nation Technology
On the 8th February the IAB and some of the key players in Australian Digital Audio gathered at PwC Sydney for a presentation and discussions around the results of the IAB “Audio Advertising: State of the Nation” trade survey. The survey, supported and produced by ARN, Eardrum, Nova Entertainment, Pandora, SCA and Spotify, in conjunction with Hoop Group, reviews how agencies and marketers currently are using different forms of audio advertising including broadcast radio, DAB+, streaming digital audio a
The IAB UK Podcast
The IAB UK Podcast Business, Marketing, Technology
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find
IAB TR
IAB TR Business
IAB TR podcast kanalımızda, dijital reklamcılık sektöründe yaşanan gelişmeleri sektör profesyonelleriyle birlikte değerlendirmek üzere 2020 yılında gerçekleştirmeye başladığımız ve halen devam eden canlı yayınlarımızı ve webinarlarımızı paylaşıyoruz.  1996 yılında Amerika’da kurulan, bugün 48 ülkede faaliyet gösteren dünyanın en büyük dijital pazarlama ve reklamcılık sektör derneği IAB (Interactive Advert
IAB-podden
IAB-podden Business
Följ med Maria Hagman och gäster i digitala framtidsspaningar, djupdykningar och diskussioner. IAB Sverige’s pod handlar om allt som rör den digitala marknadsföringsbranschen.
IABCast
IABCast Business, Marketing, News
Podcast um ponto de contato e fonte de informação relevante sobre a publicidade digital do Brasil.
IAB Italia Podcast
IAB Italia Podcast Business
I migliori contenuti audio dal mondo del marketing e della comunicazione digitale creati da IAB Italia.
Decoding Digital Content Marketing - IAB SA
Decoding Digital Content Marketing - IAB SA Business, Marketing, Education, How To
The Interactive Advertising Bureau (IAB) is an advertising business organisation that develops industry standards, conducts research and provides legal support for the online advertising industry.
EMPRENDEDORES 4.0 by MSC IAb - Transformación Digital Industria 4.0
EMPRENDEDORES 4.0 by MSC IAb - Transformación Digital Industria 4.0 News
Contenidos relacionados con las tecnologías que acompañan la Transformación Digital Industria 4.0 de los ciudadanos de Latinoamérica en los territorios rurales y las ciudades inteligentes, firma de la adjudicación de la Conectividad para la Zona Rural de Colombia del Gobierno Digital de Colombia a través del MinTIC y los Ministerios de las TIC en nuestra Latinoamérica.
IAB Next
IAB Next Business, Marketing
IAB NEXT - Osservatorio Innovazione, è il nuovo hub di innovazione targato IAB Italia. Raccogliendo alcuni tra i migliori profili operanti nel settore della pubblicità digitale, IAB Italia si pone l'obiettivo di creare un centro di competenza che possa aiutare aziende e professionisti a orientarsi e a decodificare il cambiamento.Il progetto è costruito attorno a una serie di appuntamenti che tratterranno i trend emergenti dell'innovazione digitale per comprendere in che modo questi sviluppi impatteranno
Benchmarking Digital Excellence | Work that Wins in Digital - IAB SA
Benchmarking Digital Excellence | Work that Wins in Digital - IAB SA Business, Marketing
We are thrilled to launch the IAB SA Podcast, where we share lessons and insights from today’s foremost digital leaders. Our first series, titled Benchmarking Digital Excellence: Work that Wins in Digital, is sponsored by Mark1, created and produced in collaboration with Nick Hamman from 5FM and Johann Schwella, MTN SA Creative Director at TBWA\Hunt/Lascaris, out of the IAB SA Agency Council Project WORKS THAT WORKS lead by Robyn Campbell, HelloFCB+ Managing Director.
Podcast Blanco del Audio Digital
Podcast Blanco del Audio Digital Business
El Libro Blanco de Audio Digital de IAB Spain fue la semilla de este podcast, creado por y para los amantes del Audio Digital. Conversaciones con profesionales de la industria sobre formatos, mediciones, ideas disruptivas… ¡Bienvenid@ a la revolución del Audio Digital! Con Juan Corrales de Flyabit Audiobranding.
KonversiO-Optimistit
KonversiO-Optimistit Business, Marketing
DMP, TCF, DSP, CRM, CTR, CPA… Hätä ei ole tämän näköinen! KonversiO-Optimistit eli IAB Finlandin asiantuntijat Pasi Raassina ja Mira Vaurula taklaavat digimarkkinoinnin ammattislangia teema kerrallaan tuoden selkeyttä kollegoidemme arkeen. Jokaisessa jaksossa on teeman mukaisesti vaihtuvat asiantuntijat, aiheet ja näkökulmat sekä sokerina pohjalla yllätys!
IAB MENA Podcasts Channel
IAB MENA Podcasts Channel Business
Welcome to the IAB MENA Podcasts, where we delve in to all things relating to the ever changing world of Digital marketing in MENA.
IAB Europe : Digital Dawn podcast
IAB Europe : Digital Dawn podcast Business, Marketing
The podcast that brings insights and learnings from the digital advertising and marketing industry to light to spark new ideas into existence and help our industry to thrive.
Chill Time - with Dhimas
Chill Time - with Dhimas Education, Self Improvement
Bukan podcast yang serius, tapi juga gak banyak main-mainnya. Mari ngalor-ngidul bareng.
Audio Buyers Guide (IAB Australia Audio Council)
Audio Buyers Guide (IAB Australia Audio Council) Business, Marketing
Click the relevant link below to listen to the audio from the guide.
Reply All audio ad
Reply All audio ad Business
Mid-roll ad for Reply All
Twilio + Meio & Mensagem Content Lab: Digital mindset
Twilio + Meio & Mensagem Content Lab: Digital mindset Business, Podcasts
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find
iABScast - inovação em atenção primária à saúde
iABScast - inovação em atenção primária à saúde Health, Fitness
iABScast representa a 'inovação em atenção básica à saúde', sendo o braço de podcasts do portal iABS para atender a população usuária de saúde e profissionais de saúde. O conteúdo de muita qualidade, sendo no formato de entrevistas, debates e curtas educativas. Abordamos desde o que o paciente precisa saber para usufruir da melhor forma dos sistemas de saúde, bem como material educativo e o que há de mais novo e inovador ao profissional da saúde de qualquer formação.
The IAB UK Podcast
The IAB UK Podcast Marketing, Podcasts, Business, Technology
IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find
IABS-Podcast
IABS-Podcast Business, Education, News, Politics
Was ist der Unterschied zwischen Einkommensteuer und Umsatzsteuer? Was muss ich als Selbständige/r über Steuern wissen? Was ist Ehegattensplitting? Im lockeren und zugleich informativem Talkformat sprechen Ilker Atasönmez (Betriebswirt, Senior-Consultant von IABS-Berlin) und der Radiomoderator Norbert Lang über Steuerthemen. Sie geben Einsteiger/innen Orientierung und diskutieren Sinn und Unsinn mancher Regelungen. Der IABS-Podcast ist zugleich ein Gedankenaustausch zweier Menschen, die sich bereits sei
IAB Italia Podcast
IAB Italia Podcast Business
I migliori contenuti audio dal mondo del marketing e della comunicazione digitale creati da IAB Italia.

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