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Ponderings from the Perch


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Ponderings from the Perch

A business podcast from Little Bird Marketing & C-Suite Radio
www.littlebirdmarketing.com http://www.littlebirdmarketing.com

Conversations with Priscilla McKinney, founder and President of Little Bird Marketing, an award-winning agency specializing in content marketing, lead generation, branding and design. As a CEO and serial entrepreneur, Priscilla’s topics range from marketing best practices, the “stunning discomfort” of entrepreneurship, market research, her love of the autoharp, and other marketing oddities.

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This podcast may use tracking and attribution and dynamic content insertion

Stats: Statistics are produced by Megaphone to help Ponderings from the Perch to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Megaphone is IAB v2 certified.

Tracking and attribution: Megaphone or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Ponderings from the Perch later visited the website of an advertiser; or it may track that a device that listened to Ponderings from the Perch also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Megaphone may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Ponderings from the Perch may do this for advertising or for other forms of content, like news stories.

Ponderings from the Perch is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

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