podcast

Stats: Statistics are produced by Substack and Chartable to help podcast to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Here is more detail about podcast statistics.

Tracking and attribution: Chartable or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of podcast later visited the website of an advertiser; or it may track that a device that listened to podcast also listened to a different show. This form of attribution is used to measure advertising effectiveness.

podcast is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.