A business podcast from Mallory Schlabach - Entrepreneur | Marketing + Business Strategist | Mom of
Host Mallory Schlabach is a marketing strategist with over a decade of experience guiding six and seven-figure businesses. As an IPEC certified business coach, she coaches female business owners to rapidly grow their business with BOLD marketing moves.
Whether she’s helping clients crush marketing goals that explode their business, crafting marketing messaging so compelling clients are throwing money at you, or turning boring websites into lead generating machines, Mallory makes marketing easy, fun and magical for every single person.
She’s the proud mama of 4 humans under the age of 11, a toilet-paper eating dog, and wife to her best friend Drew. She will request tacos as her last meal (and every Tuesday of course) and you’ll find her at 90 years old still wearing hot pink lipstick, heels and hoarding books.
This podcast may use tracking and attribution, dynamic content insertion and uses a unique domain
Stats: Statistics are produced by Libsyn and Chartable to help Marketing Magic to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Libsyn and Chartable are IAB v2 certified.
Tracking and attribution: Chartable or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Marketing Magic later visited the website of an advertiser; or it may track that a device that listened to Marketing Magic also listened to a different show. This form of attribution is used to measure advertising effectiveness.
Dynamic content insertion: Libsyn may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Marketing Magic may do this for advertising or for other forms of content, like news stories.
Marketing Magic is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.
This podcast uses a unique RSS domain. This podcast is the only one that we’re aware of which uses a domain of marketingmagic.libsyn.com for its RSS feed. Domains are always visible to anyone who can see your internet traffic - your internet service provider, employer or even your government - even when you use HTTPS connections. If your podcast app uses the RSS feed directly, like Apple Podcasts, then you can be tracked as a listener to this podcast every time your phone checks for a new episode.
Here’s more about insecure links and unique domains.
Information for podcasters
Podcast episode titles seem to include episode numbers, which is against Apple Podcasts guidelines and makes it harder to listen to your podcast on smart speakers. Here is what Apple wants to do, and why.
The author of this podcast appears to be keyword-stuffed. It may get kicked from Apple Podcasts.
This podcast’s audio is not on an IPv6-enabled domain. This isn’t an issue for now, but might be in future. (We tested the initial domain of chtbl.com, which may be an analytics prefix.)
This podcast appears to be missing from Spotify, iVoox, and iHeartRadio. We list all the podcast directories to be in.
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