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Brand Famous


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Brand Famous

A business podcast from JacPod
Website: https://www.jacarandafm.com/jacpod/

Amidst big data, algorithms and automation, marketers have forgotten their holy grail – brand fame. Fame trumps awareness and should be the single biggest objective for every marketer. Awareness can be bought, fame requires a whole lot more. Hosts Craig Rodney and Dean Oelschig explore the theory, tactics and bring you expert interviews to help marketers rethink their priorities and the case of creativity.

iono.fm
Hosted by iono.fm

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