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Marketer + Machine


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Marketer + Machine

A business podcast from Emarsys
www.emarsys.comhttps://www.emarsys.com/podcast

On Marketer + Machine, you will get an in-depth look at the creative, strategic, and innovative ways marketing leaders from around the world are not only acquiring but also retaining customers in today’s uber-competitive marketplace.

Each weekly episode features an interview with a marketing leader, as well as their actionable insights, innovative perspectives, and predictions for the future of marketing. We’ll learn how they are bridging the gap between the marketer and the machine to deliver more personalized, meaningful, and relevant customer experiences with a focus on the human elements of marketing, not on the technology. Key themes we’ll explore include AI marketing, personalization, omnichannel, marketing automation, marketing best practices, marketing technology, customer experience, ecommerce and retail marketing, and the future of marketing.

Libsyn
Hosted by Libsyn and measured by Chartable
This podcast may use tracking and attribution, dynamic content insertion and uses a unique domain

Stats: Statistics are produced by Libsyn and Chartable to help Marketer + Machine to understand how many downloads it is getting, or how many people are listening. Your device’s IP address and user agent is used to help calculate this figure. Libsyn and Chartable are IAB v2 certified.

Tracking and attribution: Chartable or its partners may connect the fact you listened to this podcast to an action elsewhere on the internet. For example - it may spot a device that downloaded an episode of Marketer + Machine later visited the website of an advertiser; or it may track that a device that listened to Marketer + Machine also listened to a different show. This form of attribution is used to measure advertising effectiveness.

Dynamic content insertion: Libsyn may use limited data that they know about you - the device you’re using, the approximate location you’re in, or other data that can be derived from this, like the current weather forecast for your area - to change parts of the audio. Marketer + Machine may do this for advertising or for other forms of content, like news stories.

Marketer + Machine is able to use the above tools since its podcast host or measurement company offers this service. It doesn’t mean that this individual podcast uses them, or has access to this functionality. We use open data.

This podcast uses a unique RSS domain. This podcast is the only one that we’re aware of which uses a domain of marketermachine.libsyn.com for its RSS feed. Domains are always visible to anyone who can see your internet traffic - your internet service provider, employer or even your government - even when you use HTTPS connections. If your podcast app uses the RSS feed directly, like Apple Podcasts, then you can be tracked as a listener to this podcast every time your phone checks for a new episode.

Here’s more about insecure links and unique domains.

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Technical advice
This podcast’s audio is not on an IPv6-enabled domain. This isn’t an issue for now, but might be in future. (We tested the initial domain of chtbl.com, which may be an analytics prefix.)

Directories
This podcast appears to be missing from iHeartRadio. We list all the podcast directories to be in.

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